The Little Blog That Could
I never thought this day would come.
Ever since I started working at UncommonGoods three years ago, whispers of a blog have echoed through the hallways of UG. We would have meetings about this so-called blog, brainstorm for ideas, and, then, just like that, we would decide to do something else instead.
And so, the idea of the blog was filed away. Put into a notebook for safekeeping. It became a recurring idea, showing its face every six months or so, and then disappearing once again into the background.
Right on schedule, the blog came up again in a meeting this past January. Except this time it was in a power point presentation - so you know we meant business! But besides our fancy presentation, there was something else that was different. With the help of Facebook and Twitter, UncommonGoods was no longer about us, it was about all of you. Our customers don’t just shop with us; they are our friends, our fans, the people we talk to everyday, and the people who help shape who we are as a company.
We see this blog as just one more way to break down the barriers between company and customer. A way to share our ideas and inspirations with each other. A way to have a conversation and ask each other questions. A way to learn more about our artists, designers, and, of course, our customers.
So without further ado, I am excited to introduce the UncommonGoods blog! Turns out, all we needed to start a blog – was you:)