YouGoods: Put a new twist on old greeting cards
“Pass me the White-Out!”
Christy Eichers had just realized she had no card for the birthday girl, so she quickly fixed up an old card of her father’s.
The result was fairly tacky, but she was certain there was a business idea there somewhere.
And regreet was born:
With regreet, you can upcycle your old cards in style, and take away the stigma of passing along a card that’s been doctored with whiteout or eraser marks. Christy’s even thought of a way for you to track your card’s journey, and see just how many times it gets regreeted.
According to Christy and the Encyclopedia of American Industries, the greeting card industry is a $7.5 billion business with 90% of households purchasing cards each year. The typical household purchases 30 cards annually.
So regreet kits, made from earth-friendly materials with a minimum of 30% post-consumer waste and printed with soy inks, can have a huge impact on reducing the amount of paper we waste each year.
Christy is winning a $1,500 cash prize, along with the chance to show off her designs at World Maker Faire NYC and sell the regreet kit at www.uncommongoods.com.
Leave a comment below to congratulate her on her idea– eco-friendly, clever, and well designed. A perfect YouGoods design for National Inventors Month!