Don’t Knock on Wood–Wear It!
Looking for a new look for the new year? Why not try a style that incorporates reclaimed wood into modern fashion? David Steinrueck’s creative ties are a clever way to celebrate living against the grain.
David took a moment to tell us about his design inspiration, finding salvaged wood in the San Francisco area, and how to wear a wood tie with any outfit.
Q: How did you get the idea to create ties made out of wood?
I started Wood Thumb with my brother Chris in January of 2011. We wanted to prove that with a little bit of community support and minimal funding, a craft can be turned into a thriving company. The wood tie was designed to allow unconventional people to stand out from the crowd and make a bold statement to the world.
Q: Why reclaimed wood? Is it difficult to get the type of wood used to make the ties?
We use reclaimed materials in part due to our belief in zero waste products and also because of the incredibly beautiful wood we were able find in salvage yards around our area. We are lucky enough to live in an area of the country where we can track down an abundance of old redwood that we are able to use in our process. By using reclaimed wood, we offer every customer a unique product, each with its own special past life.
Q: How do you recommend wearing a wood tie? Casual with jeans? As part of the formal look with a suit?
There are many ways to rock a wood tie:
The Tech Slacker – Wears her tie to the office with a t-shirt, jeans, and a pair of New Balance shoes.
The Urban-Eco – Wears his tie with a worn collared shirt, khakis and hiking boots or sandals.
Center of the Club – Wears his tie with a bright collared shirt, a blazer, dark shades, and dress shoes. Bottle service.
The Mission – Wears her tie with 1950s collared shirt, skinny jeans, and sneakers.
Q: Did you expect such a great response to your unique design?
The very first tie we made was received with excitement from everyone we showed. We have grown our production from 50 ties/week to 500 ties/week and we are still not able to keep up with our current demand. Nonetheless, I am still astounded every day that so many people are enjoying the work and craft that we put into each tie.
Thanks, David! We love the suggestions on how to rock a wood tie! We’d love to hear more ways to jazz up outfits with offbeat accessories. What’s your favorite uncommon statement piece?