When the second floor of Claudia Pearson’s Brooklyn brownstone opened up, she knew it would be the perfect place to set up a studio. Claudia was using a corner of her family’s apartment to create illustrations for books, magazines and the merchandise she was creating. Space was getting tight as her two sons and business were growing so moving to the downstairs was an easy decision.
Claudia is the designer behind the 4 Seasons Tea Towels and one of our newest UncommonGoods artists. She is not a new name around Brooklyn flea markets and I have admired her commercial work and illustrations for cooking magazines, so I was excited to visit her sunny studio and learn about her craft and her business.
What are your most essential tools for creating your art?
My illustrations are a happy marriage of analog and digital techniques so my essential tools are pencils, erasers, inks combined with my printer, scanner and Photoshop.
Where do you find inspiration within your workspace?
I recently rented the apartment below where I live with my family so after 15 years of working at home I now have a separate studio. It’s filled with sunlight and walls to pin up my work in progress. We live in a leafy Brooklyn neighborhood on a corner so the sounds of birds and life outside keep me connected.
Where does down time fit into a day in the studio?
Sadly at the moment there isn’t such a thing. I’m constantly working on commercial projects for publishers, advertising and editorial clients. I do check my favorite blogs with my coffee first thing in the morning and did recently add a sofa where I can relax and check emails.
What are some of your time management secrets?
I work with two computer screens, one for illustrating and another for email so I can respond to emails immediately. I make a list of tasks for the next week at the end of each week. I divide the list up by the days of the week and make sure never to load up one day with too much stuff, making my list manageable. I also have an assistant who comes once a week. Now I can let go of some of the things that used to take up a lot of my time. I have a great assistant who is able to take care of skill-oriented tasks that are not specific to me.
What was the toughest lesson you learned as a young designer starting a business?
As a designer who relies on outside sources to produce my products, planning ahead in production was definitely a learning curve. Staying on top of suppliers and being firm about deadlines.
What advice could you offer yourself 5 years ago?
I would recommend creating schedules all the time throughout the year and during slower times making sure future products are designed and ready for production. Also to foster good relationships with design blogs and magazines that can provide valuable marketing.
Where does collaboration come into play in your work?
I’ve always loved to collaborate with people who have different skills to me. In 2010 I worked with a local chef; she came up with seasonal recipes that I illustrated and we established a set of 12 recipe cards that take you through a year of local ingredients. Last year I collaborated with a local ceramicist and we put my seasonal fruits and veggies on cups. It’s fun to apply my work to mediums that I’m unfamiliar with and bring variety to my line. I’m currently developing ideas with another local chef and food writer for a cook book so stay tuned.
So far I have been fortunate enough to have collaborated with friends of mine which has made it easy. Make sure when you are getting into a partnership or collaboration, especially with a friend, that roles are clearly defined in a way that makes the individuals’ work equal.
How do you set goals for yourself?
These days most of my goals are set for me by clients and their deadlines. When I’m designing a new line of tea towels I work seasonally and make sure I have a 6 week period to create artwork and get samples printed. My business has grown at such a phenomenal rate over the past two years that I now need to take stock and make a 5 year plan.
How and when do you decide to celebrate a victory?
When a creative job comes my way and I feel it will be a benchmark in my career, I take my family out for a nice dinner and we chat about it together. We have two sons who are 9 and 7 and they are extremely inspired by my world. I enjoy sharing my ideas with them and see how it is enabling them to flourish creatively.
How do you recharge your creativity?
We love to travel and try to get away whenever we can. Traveling has always inspired my work and now with kids, it’s fun to see the world through their eyes. We go to London every summer to visit family and friends. We also try and sneak in a trip to the Caribbean every few years. Failing that, a weekend upstate will certainly recharge my batteries.