Last month we hosted our second design panel event and networking happy hour, How To Make It: Building Your Personal Brand, at Rabbit Hole Studio in Brooklyn. Tara Gentile of Scoutie Girl, Laura Ann Young of Areaware and UG co-founder, Thomas Epting, weighed in on the importance of building a strong personal brand and how to know what aspects of your brand should be front and center.
Melissa of Emerging Designer and Cherry of Cherry Runway were there – see what they had to say about the evening. Since you all couldn’t be there, we thought we could share some of our favorite moments with you. If you are in the NYC area and want to attend our next How To Make It event, join our Meetup group!
Where to start? Tara answers what the essential elements of branding through sharing the experience of her and her clients.
Do you know who is looking at your designs? Laura Ann described how to use analytics to discover your audience.
You have to get your ideas out there! Tara talks about how to share your brand through social media.
Things need some updating? Tara shares how to decide when it is time for a rebranding.
Get your fans in on the action. Thomas shares how UncommonGoods uses crowd-sourcing and the customer’s voice to create innovative and interactive marketing campaigns.
There was a lot of great information in between. Take a gander at the talk in its entirety!