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The How To Make It Panel Weighs in on Branding


The panelists of March’s How To Make It event weigh in on the importance of branding your creative business.

Tina Roth Eisenberg, Swiss Miss and Tattly – People trust consistency in a brand. Knowing what to expect is a valuable thing.
Jeff Davis, Vinylux – As an independent designer, you are your brand and the integrity of the product. Consistency is really important. It’s everything, as long as it is consistently good.
Nickey Skarstad, Etsy Success – Create a cohesive public face. Make sure your social media, copy and product photos all tell a tight story.
Anna Rabinowicz, RabLabs – A brand develops over time within the products. It should be an organic process: it should make sense and all wrap into what you are eventually trying to accomplish.

For another look at How To Make It, hear Brianna’s story on Unemployed Brooklyn.

Written by Gaby D

Gaby is the Community Outreach Coordinator. She knits, reads, collects vinyl, yogas, and is the lead singer of a Brooklyn-based rock band. She is half-part Martha Stewart and half-part Fran Drescher. If she's not sleeping, she's probably Tweeting. Her favorite uncommon good is anything made by Dana Brandwein Oates or Emilie Shapiro.

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