How To Make It: Scaling Up Event Videos

Last month we hosted our 4th How To Make It panel event and networking happy hour in Brooklyn, NY. Over 100 guests showed up to powerHouse Arena to hear our panelists, Rachel Rheingold of Maptote, Jesse James and Gus Anangopolous of Aesthetic Movement and artist Jenny Krauss of SAFEFA, talk about their experiences in scaling up their business. But a lot of you couldn’t make it so we wanted to share some of our favorite moments of the night. Check out these videos of the panelists sharing their advice and anecdotes.

Rachel describes how Maptote is run and who takes on what tasks.

The group talks about the best way to bring your designs to a trade show for the first time.

Does size matter? Jenny talks about the effects of press placements in big magazines and small newsletters on her sales.

Rachel shares ways of figuring out where your designs fit in the marketplace and keeping your eyes (and ears) open to new opportunities.

The panel discusses the measures that should, and shouldn’t, be taken to protect your intellectual property.

Or watch the whole discussion in its entirety!