Design

How To Make It: Scaling Up Event Videos

September 21, 2012

Last month we hosted our 4th How To Make It panel event and networking happy hour in Brooklyn, NY. Over 100 guests showed up to powerHouse Arena to hear our panelists, Rachel Rheingold of Maptote, Jesse James and Gus Anangopolous of Aesthetic Movement and artist Jenny Krauss of SAFEFA, talk about their experiences in scaling up their business. But a lot of you couldn’t make it so we wanted to share some of our favorite moments of the night. Check out these videos of the panelists sharing their advice and anecdotes.

Rachel describes how Maptote is run and who takes on what tasks.

The group talks about the best way to bring your designs to a trade show for the first time.

Does size matter? Jenny talks about the effects of press placements in big magazines and small newsletters on her sales.

Rachel shares ways of figuring out where your designs fit in the marketplace and keeping your eyes (and ears) open to new opportunities.

The panel discusses the measures that should, and shouldn’t, be taken to protect your intellectual property.

Or watch the whole discussion in its entirety!

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3 Comments

  • Reply Sam Squailia September 24, 2012 at 10:28 pm

    These Videos were awesome…thanks =D

  • Reply Inside the Designer's Studio with Jenny Krauss | UncommonGoods November 8, 2012 at 9:02 am

    […] A couple weeks ago, I had the opportunity to visit longtime UncommonGoods artist and former How To Make It panelist, Jenny Krauss in her new Manhattan studio. Jenny’s space is a combination between a warehouse and […]

  • Reply How to Win a Design Challenge | UncommonGoods May 1, 2013 at 4:01 pm

    […] Be prepared for our inventory demands. Our inventory requests for each design are always different depending on price and category, and our buyers work to create a plan with each designer that is beneficial to both parties. One common question you should be able to answer is “how many of these can you make in a week’s time?” Don’t know the answer to that question because you’ve only ever made one? That’s ok too, but have a plan in place for scaling up. (Get some advice from our current vendors here!) […]

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