4 Ways to Build a Better Business
UncommonGoods is proud to be B Corp certified as it allows us to be a part of their amazing movement and community. B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Grasping the Ghandi quote of “Be the change you’d like to see in the world,” B Lab began the campaign B the Change, a customer-facing global movement of B Corps who are redefining success in business.
Two weeks ago, I attended the B Corp Champions Retreat in Boulder, Colorado along with team members from hundreds of fellow B Corps from around the world to celebrate our community and strengthen our global initiatives. Among the many things I took away with me from the retreat, there were four initiatives in particular that stuck in mind.
1. Build a better community.
Building community is ingrained in what it means to truly be a B Corp. This was evident on the first day when B Lab decided to host volunteering events in order to help the Boulder community after unprecedented flooding destroyed hundreds homes and schools in the area. Understanding that it is our duty as businesses to do our part to help the community is something that B Labs expects from each and every one of their B Corps. As a business, be sure to reach out and give a hand to your local neighborhoods, schools, and venues in some shape or form whether it is through mentor programs, employee volunteering, donations, or partnerships. A well rounded business understands the importance of connecting with not only their customers, but with the outside community.
2. Become a leader in sustainability.
I was greatly inspired by the recent work done by many of the fellow B Corps that I was able to meet on the retreat. On the first day, we were lucky enough to take a tour at the New Belgium Brewing Company. In addition to being able to taste their amazing selection of beers, we learned about many of their sustainability initiatives including their investments in renewable energy, waste diversion, and their annual state-wide Tour de Fat bike ride that advocates for the biking lifestyle. I met plenty of other B Corps leaders who were passionate about being leaders in sustainability by constantly finding innovative ways to improve their businesses’ social and environmental impact. Learn more about their work at B Corp Best for the World.
3. Seek mindful collaboration.
Throughout the three days of the retreat, we broke into groups and discussed several ideas and initiatives that revolved around strengthening the credibility and exposure of the B the Change Campaign. Throughout those discussions, I met an incredible group of leaders and change makers who offered inspiration and ideas that I can take forward as we look to improve our social and environmental impact at UncommonGoods. Among the many projects that I have planned for our sustainability initiatives, I am most eager to help build community and look forward to this challenge as we continue to grow with the B the Change movement.
We’ve all heard of the saying, two heads are better than one. And this is very much true in the business world. As you build your community and speak to the locals, make sure to reach out to like-minded businesses (big or small) that would be interested to collaborate.
4. Be consistent and have patience.
When making changes in your business, it’s natural to want to see immediate results. Yet sometimes, those results don’t happen overnight. It’s easy throw in the towel after a month of hard work of community outreach or trying to implement a sustainable business. Keeping your sense of motivation is just as important as seeing the end result, so remember, patience is a virtue!
Consistency and patience is something the B Corps community practices, and now there are over 830 B Corps in 27 countries from 60 industries around the world. There was quite a lot to celebrate as our community has grown significantly in just this past year. As of late July, laws have been passed in 20 U.S. states for Benefit Corporation. This is exciting for us; however, we also understand that there is still a long way to go. This is apparent in the idea that B Lab grasps of climbing mountains. This analogy was comprehensive, taking on the idea of building momentum at base camp, choosing paths, and climbing the mountain together. We understand that as the B Corp community continues to gain recognition and credibility, we must constantly learn and grow as individual businesses within the B the Change movement.