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6 Heatmaps: Beer Guzzlers, Baby Makers, Hipsters & More!

Bryan, our Business and Analytics Associate (aka the guy who’s computer screen always looks like The Matrix to most of us) recently stumbled upon a Gothamist article  regarding Yelp creating a hipster heat map. (Yes. You read that right. A map tracking hipsters. You probably haven’t heard of it.) It’s a map where a digital inkblot pops up and becomes deeper in color on a certain location where reviewers would mention the word “hipster.” Williamsburg was, of course, the deepest and biggest blob Yelp found. But to their surprise, there was a pretty hefty dot on 28th and Broadway, not the most hipster-esque place one would think of. To see if he’d run into any surprises himself,  Bryan decided to have a little fun and create his very own UncommonGoods heat maps using items purchases in select product categories. The topics he touched on were baby makers (baby), beer guzzlers (beer), lovely newlyweds (wedding gifts), and of course he wasn’t about to skip the holy hipsters (hipster).

BEER GUZZLERS: Beer products for our beer lovers.

It’s no surprise that Hoboken and Turtle Bay are full of dudes (and dudettes) who love to chug the brew. They’re prime places for up-and-comers in the business world to start their commute to the financial district. Who doesn’t need a cold one after a long day in finance?

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Fargo-Moorhead is also home to a bunch of beer lovers. We figure the extreme temperatures in NoDak and MN are to blame. Hot in the summer? Cool off with a frosty mug of ice cold beer. Freezing in the winter? Enjoy the magical warming properties of alcohol.

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LOVELY NEWLYWEDS: Wedding gifts for the lovebirds out there.

Philly sure knows how to put a ring on it. The city of Brotherly Love has couples falling in love left and right.

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BABY MAKERS: Baby gifts for the lil’ ones.

San Francisco: the land of love, or just a whole lotta lovin’?

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For all its remoteness, there’s a lot of baby makin’ (or gift-buying) going on in North Pole, Alaska.

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 HOLY HIPSTERS: Gifts bought under our “hipster gifts” category. 

Williamsburg loses the hipster crown and hands it over to the Fort Greene & Park Slope area. Want to tell them or shall we?

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This post was, appropriately, written by Emily (an “I’m not a hipster” hipster), Bryan (a newlywed), and Cassie (a beer lover originally from Fargo-Moorhead.)

Written by Emily

Emily is the Community Outreach Associate. She has a serious case of wanderlust that will most likely never be cured. She comforts herself with impromptu trips to thrift shops and speaking broken French to anyone who will listen. She spends her time crafting imaginary witty banter with HONY and stalking him on twitter. Her favorite uncommon good is the Hand of Buddha Jewelry Stand.

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