It’s not news that we’re extremely proud of our artists, and our newest UncommonGoods artist is no exception. From almost 100 Woodworking Design Challenge entries, Jeff Knight’s Nimbus Cloud Cutting Board made our judges sigh, giggle and announce Winner!. But the more we learn about Jeff, the more we realize the breadth of his talents. Meet Jeff – woodworker, graphic designer, t-shirt entrepreneur, travel writer and the newest member of our UncommonGoods artist family.
What is the most uncommon thing about you?
I think the most uncommon thing about me is my renaissance-man attitude toward projects. I’m the kind of guy who likes to roll up my sleeves and figure out a way to make a good idea happen. If that means learning a new tool or trade, then so be it. I have a pretty big range of hobbies and interests. I keep myself busy and always look forward to learning something new. This past year I’ve been involved in various projects from co-founding a design club to partnering in the launch of a pop-up t-shirt store.
Where do you find inspiration?
I’m inspired by a variety of things; nature, comic books, toys, games, classic films, art, midcentury design, social events, friends, family, etc. I try to keep my eyes and ears open to things, and when inspiration strikes I’m usually prepared with a sketchbook close by. A weekly trip to a thrift shop sometimes helps rekindle my inspiration. You never know when looking at an old dinner plate or album cover will provide inspiration for a future project.
How did you get into woodworking?
My dad was a woodworker as long as I can remember, so naturally, as a child, I used to hang out in the wood shop and build little things from the scraps of his projects. Sometimes a block of wood could be a pirate ship or an airplane. Much later in life, I found making things from wood familiar and comforting because of my upbringing. My dad had everything to do with my love of woodworking.
How do graphic design and woodworking fit together in your craft?
Form and function are important in what I do for both design and woodworking. I’m heavily guided by both concepts. There’s a back and forth tendency of wanting to make things function as a usable object, but also to craft that thing into a beautiful form. I find both graphic design and woodworking require a mastery of certain tools, but they also both require a sense of wonder, creativity and imagination to produce engaging results that resonate with people.
How do you market your designs on the web?
I’m not a huge marketer of my own work. So far I’ve found the best success through social media channels – Facebook, Twitter, Vimeo. Like this contest, I couldn’t have gone very far without a strong group of supportive friends and family. There are so many tools available online to help get your name out there, it just takes some time and a little bit of strategic planning. If people like your work, they’ll share it and pretty soon folks take interest in what you’re doing and eventually that turns into sales.
Describe your workspace.
Luckily my woodworking takes place at a co-op space called DIY Wood Studio. They help keep the place neat and tidy so whenever I need something, the right tool is in its place. My workspace for graphic, however, is a complete mess. I surround myself with good, inspiring design in the form of toys, posters, magazines, funky objects, books and tons of other stuff. Because of that, I have Post-Its, drawings and other notes all over because I get ideas often and need to write them down or sketch them out.
Any advice to artists and designers thinking about entering an UncommonGoods design challenge?
Take a risk and enter. Be sure to rally up your friends and colleagues, they can be some of your best chances to filling in votes. But, above all, don’t let negative comments get you down. Constructive criticism is one thing, but personal preferences and insults are not necessary in the creative process.