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How to Make Your Products Eco-Friendly and Spread the Word

This month we had the pleasure of hosting our fourth How To Make It design panel and networking happy hour in Brooklyn. We invited local designs (although some traveled from as far as Central Pennsylvania) who came to hear our panel discuss greenifying your designs and small business and how to get the word out about your eco-friendly creations. Everyone stuck around to swap business cards, meet our buyers and enjoy Brooklyn Brewery beer and Morris Grilled Cheeses.

Weren’t able to make it? Watch some clips of the conversation below.

Rebecca talks about the return on investments made in making your products more eco-friendly.

Rebecca shares some great marketing ideas for building a happy and healthy customer-base.

Tiffany shares some common mistakes made when marketing eco-friendly products.

Green products also means a more energy-efficient work environment. Rebecca shares some easy retrofits to make your home and office greener.

Yuka gives advice on pitching your products to the media.

You have a green product, now what about your packaging?

A lot of companies throw around the word “green” but there are some restrictions.



Want more? You can watch a video of the entire discussion below.

Written by Gaby D

Gaby is the Community Outreach Coordinator. She knits, reads, collects vinyl, yogas, and is the lead singer of a Brooklyn-based rock band. She is half-part Martha Stewart and half-part Fran Drescher. If she's not sleeping, she's probably Tweeting. Her favorite uncommon good is anything made by Dana Brandwein Oates or Emilie Shapiro.

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