Constellation Collaboration: Creating the Zodiac Pillows
All great designs start out as great ideas, and while we often think of great ideas as masterpieces that burst forth from the minds of individuals, in reality, many are actually the product of collaboration.
For our product development team, collaboration has a major part in creating dynamic new goods. Sometimes the idea for a new exclusive designed-by-us product is conceived in a brainstorming session, sometimes it’s the result of discussions with our buyers, and, as in the case of our colorful Zodiac Pillows, sometimes the idea is built around existing artwork.
Before our product development associates Sarah and Tiffany got to work designing these plush pillows, the adorable astrological characters featured on them started out as illustrations by artist Mark Poulin.
“Mark’s artwork informed the materials,” said Tiffany. “The characters are bright, fun, and colorful, so we knew the product had to be huggable.”
Mark agreed that UncommonGoods had to take his designs in the “huggable” direction. “It was all about the cute,” he said when asked what (besides the zodiac symbols themselves, of course) inspired him. He continued, “My goal was to make cartoon characters that would appeal to anyone with a heart and with a sense of goodwill. After all, you do have to feel comfortable snuggling up on the couch with these guys!”
Since there are 12 original zodiac signs, the team knew they had to create a product that could be consistent across several styles, while letting each character’s personality shine through. They decided that pillows were the perfect way to display Mark’s creations, because they are soft, squeezable, and fit into a variety of home decor styles.
“Part of what makes these zodiacs uncommon is that they are lovable, which isn’t something you usually think of when you think astrology,” said Sarah.
Mark himself jokes about his own feelings about astrology. “Secretly I’m a zodiac fanatic,” he said. “Not the reading the columns kind of guy, but the always trying to guess peoples signs based on their behaviors kind of guy. There’s nothing wrong with a little astrology mixed with numerology and maybe a dash of tarot, as long as you don’t talk about it in interviews…whoops!”
That idea of blending the symbolism of the zodiac characters into everyday life was also a factor in creating these pillows. The team wanted the youthful series to appeal to fun-loving folks of all ages. And, since they really are functional pieces, that look lovely on your bed our couch, but are also soft and comfy when you rest your head on them or snuggle up with them, they had to be durable.
Fortunately, Tiffany and Sarah didn’t have to look far to find a vendor who could produce quality plush products. UncommonGoods has worked with Green 3 for years, and knew they were a great choice to help take the zodiac pillows from a concept to an uncommon good.
This next level of collaboration started with Jim Martin, who co-founded Green 3 with his wife, Sandy. “Our reaction to the designs was positive as soon as we saw them,” Said Jim. “We liked the icons and felt that had a very modern feel. We also really loved the saturation of colors.”
It was important to Jim and the team at Green 3 that the artwork was reproduced faithfully, without limiting the usefulness of the pillow or making the price point too high.
Since these factors are also important to our product development team, Tiffany and Sarah worked closely with the other collaborators creating mock-ups, working out kinks, making needed tweaks, and striving to hit a deadline–motivated to get the product perfect in time to appear in our next catalog.
The team also reached out to our online community, through the community voting app, to get feedback before releasing the final version of the product.
“We saw a fair amount of positive comments, ” said Tiffany, “which helped us gauge customer reaction to the product.”
Our product developers were encouraged by kind words from our voters, and couldn’t wait to see the finished pillows, and when the first shipment came in, they were both relieved to see that the product was finally here and excited to be able to start getting the cuddly characters out to customers.
Although seeing a product like the Zodiac Pillows through from an idea inspired by charming artwork to a tactile piece does involve a lot of moving parts and collaboration, it’s definitely worth the time and effort to see the end result–a design that can’t be found anywhere else!