Uncommon Knowledge

Uncommon Knowledge: When Did the TV Mom Go from Pie Baker to Moneymaker?

May 3, 2017

Up until the late 1980s, TV moms were apron-wearing, laundry-folding ladies who never raised their voice too high (think: June Cleaver from Leave it to Beaver). But eventually screenwriters, perhaps by taking note of their own multi-faceted mothers, changed the game with high-powered working moms like Claire Huxtable (The Cosby Show) and Angela Bower (Who’s the Boss). One mom who really challenged the 1950s archetype was Roseanne Conner (Roseanne), the pull-no-punches leader who placed no worth in likability.

So why did it take until 1988 for primetime to depict women with more complexity than a pie baker? Television is about ten years behind on trends, kind of like your mom. In the 1960s and ’70s, women joined the labor force in swarms. Jobs were readily available, and women were given the opportunity to prove they could do it all. TV was late to the game and has continued to improve with characters like Selina Meyer (VEEP) and Cookie Lyon (Empire), but there’s still a long way to go. If we’re going to solve gender inequality for moms and daughters (looking at you, pay gap and paid family leave) let’s take advantage of where we have people’s attention: the small screen.

 

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