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Inside the Designer’s Studio with Claudia Pearson

May 17, 2012


When the second floor of Claudia Pearson’s Brooklyn brownstone opened up, she knew it would be the perfect place to set up a studio. Claudia was using a corner of her family’s apartment to create illustrations for books, magazines and the merchandise she was creating. Space was getting tight as her two sons and business were growing so moving to the downstairs was an easy decision.

Claudia is the designer behind the 4 Seasons Tea Towels and one of our newest UncommonGoods artists. She is not a new name around Brooklyn flea markets and I have admired her commercial work and illustrations for cooking magazines, so I was excited to visit her sunny studio and learn about her craft and her business.


What are your most essential tools for creating your art?
My illustrations are a happy marriage of analog and digital techniques so my essential tools are pencils, erasers, inks combined with my printer, scanner and Photoshop.

Where do you find inspiration within your workspace?
I recently rented the apartment below where I live with my family so after 15 years of working at home I now have a separate studio. It’s filled with sunlight and walls to pin up my work in progress. We live in a leafy Brooklyn neighborhood on a corner so the sounds of birds and life outside keep me connected.

Where does down time fit into a day in the studio?
Sadly at the moment there isn’t such a thing. I’m constantly working on commercial projects for publishers, advertising and editorial clients. I do check my favorite blogs with my coffee first thing in the morning and did recently add a sofa where I can relax and check emails.


What are some of your time management secrets?
I work with two computer screens, one for illustrating and another for email so I can respond to emails immediately. I make a list of tasks for the next week at the end of each week. I divide the list up by the days of the week and make sure never to load up one day with too much stuff, making my list manageable. I also have an assistant who comes once a week. Now I can let go of some of the things that used to take up a lot of my time. I have a great assistant who is able to take care of skill-oriented tasks that are not specific to me.

What was the toughest lesson you learned as a young designer starting a business?
As a designer who relies on outside sources to produce my products, planning ahead in production was definitely a learning curve. Staying on top of suppliers and being firm about deadlines.


What advice could you offer yourself 5 years ago?
I would recommend creating schedules all the time throughout the year and during slower times making sure future products are designed and ready for production. Also to foster good relationships with design blogs and magazines that can provide valuable marketing.

Where does collaboration come into play in your work?
I’ve always loved to collaborate with people who have different skills to me. In 2010 I worked with a local chef; she came up with seasonal recipes that I illustrated and we established a set of 12 recipe cards that take you through a year of local ingredients. Last year I collaborated with a local ceramicist and we put my seasonal fruits and veggies on cups. It’s fun to apply my work to mediums that I’m unfamiliar with and bring variety to my line. I’m currently developing ideas with another local chef and food writer for a cook book so stay tuned.

So far I have been fortunate enough to have collaborated with friends of mine which has made it easy. Make sure when you are getting into a partnership or collaboration, especially with a friend, that roles are clearly defined in a way that makes the individuals’ work equal.

How do you set goals for yourself?
These days most of my goals are set for me by clients and their deadlines. When I’m designing a new line of tea towels I work seasonally and make sure I have a 6 week period to create artwork and get samples printed. My business has grown at such a phenomenal rate over the past two years that I now need to take stock and make a 5 year plan.


How and when do you decide to celebrate a victory?
When a creative job comes my way and I feel it will be a benchmark in my career, I take my family out for a nice dinner and we chat about it together. We have two sons who are 9 and 7 and they are extremely inspired by my world. I enjoy sharing my ideas with them and see how it is enabling them to flourish creatively.

How do you recharge your creativity?
We love to travel and try to get away whenever we can. Traveling has always inspired my work and now with kids, it’s fun to see the world through their eyes. We go to London every summer to visit family and friends. We also try and sneak in a trip to the Caribbean every few years. Failing that, a weekend upstate will certainly recharge my batteries.

Gift Guides

The Winner of the Pinterest Mother’s Day Contest

May 7, 2012

Another Pinterest contest means another chance for our Social Media team to get together to debate a winner. This time, the Mother’s Day contest required a different kind of discussion. We weren’t just picking out the best designed bedroom, we were deciding who’s mother most deserved a gift from UncommonGoods. The contestants in the Mother’s Day Pinterest contest told us so many stories about their mothers with pins and boards. Some made us laugh, some made us hungry, all of them made us want to call our mothers.

Here are some pins that tugged at our heart strings.


Tina pinned a picture of her mother and the cartoon character that makes her smile. We couldn’t help but find Tina’s mom simply adorable.


This one tugged directly at our stomach. Natalie‘s mom kept things exciting for her children by serving “brinner” once a week. Not only did she work a full-time job and then cook a homemade meal, she made memories for her children.


Elisse posted an image that told us so much about her incredible mother- she served in WW2 and paints watercolors. We are such suckers for vintage photos!


Kim‘s mom’s spinach ricotta looks delicious. It’s hard to believe that her mother isn’t even Italian with cucina skills like those.


Jennifer‘s pin made us giggle. Every mom seems to equip their purses for everything needed in an emergency- bandaids, hand sanitizer, hard candies. It also made us realize how much we are turning into our mothers!


But out of the 56 entries, the board that stole our hearts was by Jennifer Smillie. During our individual screenings, we had all decided that her mother is someone we would love to meet. Jennifer’s pins and stories were so sweet and helped draw us a picture about her incredible, free-spirited mother.

Please help us congratulate Jennifer and let us know how you are celebrating your Mother this year!

Design

The Judges, the Lunch and the Winner!

April 25, 2012

 Last week the judges of the Summer Picnic Design Challenge met at Eat in Greenpoint, Brooklyn to discuss the top five voted designs and decide on a winner. Around the table were Candace, the tabletop buyer for UncommonGoods, Ian Yolles from RecycleBank, and Jessica and Emily of Susty Party. The food was farm fresh, the weather had us in the mood for a summer picnic and the judges were ready to deliberate.

Blown Dandelions by Kendall Walker won the popular vote. The design reminded Candace of being a little kid and blowing dandelions in her back yard. Jessica loved the simplicity of the lines yet thought the image had movement.

Jessica loved that Watermelon by Tanya Alexander was such a solid design that would use a lot of ink and look really bold on a cup and plate.

Jitterbugz by Caty Batholomew was a favorite of Candace. She thought it was a great design for a family and had a fun illustrated style. To her it screamed summer and she thought it would get people excited about the warmer months and upcoming picnics.

Bonnie Christine’s Nature Walk- Bird made us all want to “put a bird on it”. Emily thought it was a very pretty design and would look nice on anything, especially sustainable dinnerware.

But the design that stole the judge’s hearts was Danae Douglas’s Bike. Ian loved that Danae’s design promoted sustainable living and made him happy as an avid biker. Emily thought the design made living an eco-friendly lifestyle look very glamorous. Jessica loved the clean, crisp lines and Candace reaffirmed that UncommonGoods shoppers love bicycle designs and thought it would be a big hit.

 We asked Danae about the inspiration behind her design. “I wanted to show a picnic as an opportunity to enjoy the outdoors, as well a chance to travel greenly to get there. Biking is an excellent way to stay healthy, to take in your surroundings, and to get you where you’re going without doing any harm to the environment (and it’s also really fun!).”

To stay creatively inspired, Danae peruses books and magazines in addition to staying on top of local and global issues. “As a designer I think it’s really important to be globally minded and try to take in as many different perspectives as you can.”

Help us congratulate Danae on her victory in the comments below. She won $500 and will see her Bike design stamped onto sustainable cups and plates from Susty Party and sold at UncommonGoods.