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5 Ways to Attract Retail Buyers to Your Brand

March 16, 2016

attract retail buyers

*Editor’s note: For many artists, the idea of approaching retail buyers can seem intimidating. We’ve tapped Emilie Shapiro, jewelry designer, instructor and author of the new book, How to Create Your Own Jewelry Line, to share some ideas that budding entrepreneurs can use to attract retail buyers to their brand. 

 

1. Design a Marketable Collection

Whether you are starting from scratch or have created hundreds of pieces, making a collection is very different from designing just one piece. Designing a collection is about translating one design into many different forms. For example, when creating a jewelry collection, you should be able to translate a design for a ring into a necklace, earrings and a bracelet. Every customer will gravitate toward a certain type of piece. Some customers love rings and that is all they buy while other customers want pieces that go together. Retail buyers for a wholesale account will typically want to present the full collection so there is something for everyone.

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Design

8 Spring Cleaning Tips To Clean and Organize Your Way into a Fresh Season

March 15, 2016

Woo-hoo! Warmer weather is just around the corner, meaning, well, yes, barbecues and bikinis are on the way, but also… ’tis the season for home organization and spring cleaning. Fooey  Yay!

Looking for simple solutions for how to organize your home and keep your house clean? (Some of us believe that not cleaning is the simplest solution of all, but we really shouldn’t go there.) We’ve collected some good ideas, ranging from de-cluttering tips to a weekly cleaning schedule. These 8 steps will help you easily and effectively spring clean your way into the season. When you’re done, you can celebrate with some well-deserved cocktails or wine. (Of course, it would never, ever occur to us to suggest a bit of tippling while you’re cleaning. Nor have we ever done this ourselves!)

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Design

5 Simple Steps for Entryway Designs Made Easy

February 25, 2016

Home accents from UncommonGoods

Whether it’s a coveted job interview, the cover of a book you want to buy, or even the interior design of your home, first impressions matter. Since your entryway is, architecturally speaking, the first “impression” of your home, it needs to make a statement. Think of it as a snapshot of your unique sense of design and what your home represents to you. And if that sounds like too much pressure, don’t worry. Here are some easy design steps to help you through the process of creating an entryway that screams you.

The first place to begin is simple: look at your space and think about your needs. Is there enough room for a chair and table, or will you need to focus all the attention on wall hangings? Does the area feel small and dark or blank and impersonal? When you walk in the door, do you drop your keys, mail, shoes, and umbrella here, or do you already have an organized spot for your things? Questions like these will help solidify the function of this room, which will give you a list of “must haves”—and from there comes the fun. Time for creativity to take over and start decorating from the outside, in!

The Treehouse: Hallway Turned Mudroom | Design Mom

Photo by Gabrielle Blair, Design Mom
from 
The Treehouse: Hallway Turned Mudroom

 1) Begin with your walls and floor. If color is your thing, don’t be afraid to go bold. Choose a loud hue or even a high-drama wallpaper that pops the second you walk in the door. If that makes you dizzy to even think about, keep it straightforward. White is always classy and never bores when paired with the right accessories. If you go this route, a colorful or textured rug will add warmth to your entryway without being too in-your-face.

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