Jessica Hamel, creator of our new Natural Coconut Oil Frostings, has always had a sweet tooth and always knew she’d be an entrepreneur. When she took up the sport of ultra-marathoning–as in running, say, 100 miles–not only could she get away with eating sweet snacks, but her body really needed them, to assuage her insatiable hunger from hours of ultra-running in the Boulder mountains. She wanted frosting. All natural frosting.
Inspired by her grandmother, she’d always loved baking. She liked to experiment with original frosting flavorings, but didn’t always have time to make them from scratch. There are lots of canned frosting options in grocery stores, and it would have been oh-so-handy to use them–but have you read the ingredients of those things? Unless Distilled Monoglycerides, Sodium Stearoyl Lactylate, Sodium Acid Pyrophosphate, Polysorbate 60 and GMO corn syrup are your favorite things, you’re not going to want to eat them. Jessica didn’t either. She wanted natural frostings she could eat on the go, but they didn’t exist. So she invented them.