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The Uncommon Life

Happy Inventors Month!

August 2, 2010


August is National Inventor’s Month!

Here at UncommonGoods, we have always valued the “Aha!” moments, the midnight brainstorms and the people who see everyday problems as opportunities to make daily life a little bit better. And so to celebrate all those inventors, designers and dreamers, we are planning a month-long celebration on our blog with posts about Uncommon Designers and Inventors, cool green inventions, giveaways and updates on our latest YouGoods contest.

Happy Inventors Month, everyone!

Design

5 Things You Need to Know Before Selling Your Designs Online

May 4, 2016

As a creator of original designs or handmade products you’ve tackled the most important part of your business, what to sell. Now you find yourself taking on new questions that may be harder to answer. You’re starting to ask, “Where can I sell my handmade items?” and inevitably “How do I sell my designs online?” We’re happy to answer your first question and encourage you to check out our submission page, but before you click that link, take some time to think about whether your product is ready for retail.

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Maker Stories

This Just In-spiration: Meet Tom Medwin

May 2, 2016

 

Our makers never fail to motivate us, encourage our creativity, and fill us with inspiration. So, when a new design enters our assortment, we’re always excited to learn more about the people behind the product.

What gets an artist going and keeps them creating is certainly worth sharing, and every great connection starts with a simple introduction. Meet Tom Medwin, creator of our new Donut Warming Mug.

Donut Warming Mug | UncommonGoods

Donut Warming Mug | UncommonGoods

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FAQ

How Do You Pick Products to Feature in Emails?

March 1, 2016

The early stages of email planning happen months before an email is sent. In the early stages of planning, our email planning team looks at sales, best times of year to feature certain types of products, search data, and what we are most excited about sharing with our customers.

We try to show the breadth of our assortment through our emails, but also work within themes to make each email interesting and unique. We sell a wide array of items, ranging across nine different categories, and we try to pick a group of well-rounded items that appeal to the different tastes of our customers. When we have category-based emails (a jewelry email, for example) we aren’t necessarily picking items to show the breadth of our total assortment, but we do try to pick items that will show the variety of our assortment within that category.

In 2016 two of our biggest initiatives are newness and exclusivity. In addition to our classic customer favorites, UncommonGoods is a destination for exciting new products. Featuring new and exclusive items in our emails builds excitement and lets our customers know that we’re not only a place to buy gifts, but also a destination for exciting new designs that often can’t be found anywhere else.

After taking into account the inventory availability of an item, we work on the aesthetics of the email. We want the items in the email to be compelling and speak to our customer while also being visually appealing. Just like a visual merchandiser would do in a brick and mortar store, we want the products that are merchandised in the email to work well together and contribute to the overall flow of the email.

We also feature maker stories in emails from time to time, and take special care when picking products to be featured alongside their maker. We feature artists who have a compelling story, but also who create products that sell well on our site. High sales tell us that people are interested in those products and may want to know more about the story behind them.