The B Corporation community often compares the value that B Corp certification is for business to “what Fair Trade certification is to coffee, or USDA Organic certification is to milk.” When we became a founding B Corporation in 2007, we committed to meeting rigorous standards of social and environmental performance, accountability, and transparency. While we are proud to exceed the standards required by our certification, there is more work to do in using our business as a force for good. We know that we wouldn’t be true to our values if we didn’t take a stand for causes we believe in. What could happen if the value that business brings to workers’ rights has the potential to be what the Civil Rights Movement was to human rights, or what the Women’s Suffrage Movement was to voting rights?
On International Women’s Day, we took an important step in our corporate advocacy efforts by announcing the launch of our interactive Paid Family Leave Map, a resource to learn the status of your state’s paid leave campaign and take action.
During the launch, Jay Curley, the Senior Global Marketing Manager for fellow B Corp Ben & Jerry’s, visited our team to speak to us about how businesses can be activists and help change the world. We couldn’t have been in better company that day. Ben & Jerry’s has a long, successful, and delicious history of advocating for important causes through creative campaigns. Ever enjoyed a carton of “I Dough, I Dough”? That flavor was created for their campaign to support marriage equality. What about a scoop of “Save our Swirled”? That flavor was created to send out a SOS for our planet. Ben & Jerry’s is not only an inspiring example for B Corporations, but also an example of how a business can incorporate advocacy initiatives to reflect its core company values.