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Maker Resources

How to Take the Leap from Maker to Entrepreneur

October 15, 2014

Emilie Shapiro | UncommonGoods

Where do I sell my work? Is retail or wholesale better? How do I make work that will sell?

These are the questions I hear all of the time as a jewelry instructor. My students at Liloveve Jewelry School, 92Y, and Brooklyn Museum range from making their first piece to running successful businesses, but all have one thing in common–the need to create something tangible that didn’t exist before.

During my time as the production manager at Pamela Love Jewelry and Allforthemountain, I learned how the jewelry industry works inside and out from handmade one-of-a-kind pieces, small scale in-house production and outsourcing work with United States based factories. Through the years of designing my own collection which is sold at over 50 boutiques Worldwide, I’ve found what works for me.

Emerald Mosaic Ring | UncommonGoods

Where will I Sell My Work?

  • Directly from your studio. The Holidays are a great time of year to have a sample sale in person and/or online to get rid of some inventory to make room for new work.
  • Have a jewelry (or other item) party! Ask a friend or family member to host you and your work at their home or office. Bring snacks and wine and gift your host a piece for having the party.
  • Online – Etsy, bigcartel, your own Squarespace, site and so many more! There are tons of ways to make an inexpensive online presence or website that someone can shop from.
  • Retail Shows – Retailing is selling your goods directly to the public from a fixed location or online. Check out local craft shows in your area. The Holidays are great because people are looking for gifts. Be sure to ask the what the median price point is and what other vendors will be there to make sure you’re a good fit. Also, make sure to have a sign and a cohesive display for your work. Good lighting is a must, especially for jewelry, so make sure to ask about electricity. Don’t forget your business cards or postcards and packaging. (Some of these Trade Show Tips go for retail shows as well.)
  • Wholesale – Wholesaling is selling your goods in large quantities to be resold by other retailers. Set a minimum price or piece order to make it worth your time and so a retailer has a good selection of your work represented. Check out local stores you think your work would fit in with. Who else do they sell and for what prices? Would your work look good next to them? Walk in wearing your work (or pictures of your objects), be very friendly and ask who is the buyer and get in touch. Don’t waste your time or buyers time if it’s not a good fit or price point.

Production

How Can I Streamline My Production?

  • Focus on efficiency of creativity while you’re producing. Perfect your first piece (your model) on design and craftsmanship and then break down each step. Work in an assembly line fashion instead of making one piece start to finish, even if you’re by yourself. You work faster while your body gets in the rhythm.
  • Buy in bulk when possible. Stock up on supplies and materials like chains and findings. Go in with other artists to get the best prices possible.

Materials

  • Develop a clear track for your orders from the second you receive it from when it ships out your door. I use a production schedule which I find really helpful. This helps me keep track of the items I have to make for stores and clients, what I have in stock, and what I have to make.

Production Schedule

  • Think about what you’re great at, and what someone else can do for you. As an artist you want to follow your heart on how you make something, but as a business owner you need to use your brain on the most cost effective way. Try to find the balance and make your work efficiently without lowering your quality.

Jewelry Assembly

What are the Best Tips for Success?

  • Make your own decisions; you’re the boss! Whether you’re hiring an employee, deciding whether a new store is a good (or bad) fit, telling the owner of a store they can’t change your designs (this happens to me once a week – you are the designer), there are tons of big and day-to-day decisions with running a craft business.
  • Find a middle ground. As an artist, you will have the tendency to make decisions based on feelings and intuition. As a successful businessperson, you will need to make decisions based on rational calculation. I like to find a happy medium between the two.
  • When you need help, ask for it. Use the resources of friends, family, and local businesses around you. No one can do everything! Know when to delegate.
  • Be thoroughly professional.
  • Accept nothing less than the highest standards of your work. Never cut corners to make a deadline; your work will suffer and people will notice. Customers buy handmade for good quality products. The goodwill of your customers if your most valuable possession! Don’t jeopardize it by delivering late or shipping work that’s not high quality.
  • Never stop learning!
Maker Stories

Woodworking Winner: Glenn Goes Against The Grain

October 7, 2014

Design Challenge Winner | Woodworing Design Challenge | UncommonGoods  
It’s no secret that we love wood designs here at UncommonGoods, and so do our customers. And because our first Woodworking Design Challenge was such a success with over 100 entries, we decided to host another one earlier this year! Once again, we weren’t disappointed with the heavy amount of amazing entries we received, Glenn Heimgartner’s submission being one of them.

When sifting through the woodworking entries, I knew that Glenn’s Wooden Wrap Lamp (at the time named the Audrey Lamp) would make it as one the semifinalists. Through just a single photo, I recognized Glenn’s solid craftmanship and fell in love with the lamp’s beautiful and simple design. When we finally saw the lamp in person, from the maple veneers to the black walnut base, my prediction of a well-designed, handmade product was proven correct. I secretly wanted to take the lamp into my own apartment and place it permanently on my bedside table.

Meet Glenn – a sustainable woodworker, soccer coach, father of three (who allegedly runs faster than a cheetah), and our latest Woodworking Design Challenge winner! 

Wooden Wrap Lamp
Can you tell us three fun, random facts about yourself?  
1. I went to 4 different high schools in 4 years – including one in Japan.

2. I completed a 30-day expedition in the Yukon – no showers, no laundry for 30 days –undoubtedly one of the most amazing experiences of my life.

3. According to my 6-year-old son and his buddies, I run faster than a cheetah.

How did you come up with the concept of your Wooden Wrap Lamp design? 
I had just finished a long stretch of building large, rather in-depth custom furniture pieces and was interested in changing gears and making something of a smaller scale that was more of a functional accent piece.  Also, I had a large amount of walnut scraps that I wanted to upcycle instead of discard. I had been thinking about the idea of a lamp for a while and figured this was the perfect time, as I needed a holiday gift for a family member.

I had seen other lamps with the general construction of a solid wood base, 4 posts, and a top and always liked the look and feel of light shining through wood veneer shades.  What resulted was the first version of the wooden wrap lamp, which is a blend of modern, arts and crafts, and Japanese design details with a natural, handcrafted feel.

Design Challenge Winner | UncommonGoods

How did you discover our Woodworking Design Challenge? 
We’ve been getting the UncommonGoods catalog for years and my wife showed me the announcement for the challenge in the Winter Catalog – A WEEK BEFORE THE SUBMISSION WAS DUE.  She urged me to submit and I figured since I just made a wooden lamp as a gift for a family member that it would be a good fit for UncommonGoods.  Luckily I was able to set other work aside and get a refined version designed, built, and shipped on time.

How did you celebrate when you found out that you won our Woodworking Design Challenge?
Can’t say I did anything too crazy.  I think I might have given my wife a high-five and then enjoyed a good beer.  Was just honored and excited to know that others out there believed I created something of value.

Design Challenge Winner | Woodworking Design Challenge | UncommonGoods

What different techniques do you use when creating your designs?
For me it’s simple, I start with an idea that needs to meet an aesthetic need and perform a function.  I do most of my design in my head – from the initial concept through fabrication – never stopping the internal struggle until the piece is complete.  I sketch on paper and draft in 3D to explore proportions and details and to solidify my focus.  I usually have a 3D plan to take to the shop and start fabrication.

Once I start to create actual parts, I trust my eye and will deviate from the plan, tweaking various details – thicknesses, proportions, radii of curves, etc. – to arrive at a more finished product.  The piece is completed and sometimes it hits that comfortable balance between form and function – sometimes it doesn’t.  If multiples will be made, I refine and rebuild.  If it is ‘one-off’ custom piece, it is what it is at that point.

Design Challenge Winner | Woodworking Design Challenge | UncommonGoods

Can you walk us through the step-by-step process of creating your lamp?
I go through current inventory of walnut and purchase additional if need be.  I ‘upcycle’ scraps from larger projects when possible.  The selected walnut is milled into various pieces that make up the solid wood frame (2 base pieces, 4 posts, and 2 top pieces per lamp).  Details on the ends of these base and top pieces are shaped via the router and by hand.  Joinery is cut via basic machines and cleaned up via hand tools (base and top pieces are joined via lap joints; posts are joined to the base via mortise and tenons and to the top via bridle joint).

Pieces are glued to make the base and top respectively.  Posts are glued to the base.  Maple veneer is cut and glued in ring shapes to make the shades.  All pieces are sanded and finished.  Rings are glued to posts.  Top is glued to the posts.  Final quality control and touch up finishing is completed.  Nickel hardware and electrical components are installed and light bulb is tested.  Product is packaged.

Are there any major projects, collaborations, or ideas you’re working on now that you want to talk about?
First and foremost, I’m in full production mode in the shop handcrafting multiple lamps to meet UncommonGoods demands for the Winter Catalog!  On the custom furniture front, I’m working with a few private clients designing various unique, functional pieces for residential settings (dining room table, library table, bench for a foyer, etc.).  I’m also in the process of designing and prototyping two more home accent pieces for retail that will be of the same style and materials as the wrap lamp.

Design Challenge Winner | UncommonGoods
Other than making and promoting your woodwork, what other hobbies are you into?
With three amazing small children (ages 6, 4, and 1), I don’t have too much free time for hobbies.  Luckily, my passion of woodworking satisfies most of my self-centered needs.  When I do get a free second, I love the outdoors and exploring the nearby mountains on my own or with others. (I usually do a great one-hour hike right from my shop a few days a week.)  I coach my oldest son’s soccer team and help my parents with their small farm.  I’m fortunate to live in a town that has a great music scene and I see live acts whenever possible.

Design Challenge Winner | Woodworking Design Challenge | UncommonGoods

Where do you get your wood from and is it sustainable?
I have a professional background in sustainable forestry and sustainable wood products, so I am well versed on the land management techniques and supply chain logistics of such material and goods.  I take pride in sourcing responsibly harvested wood from local forests and I purchase from local mills and small sawyers whenever possible.  I mainly work in walnut, cherry, and maple, which readily grow in the forests of my area.

I also have worked in reclaimed chestnut, pine, and oak, which are usually recycled from demolished buildings.  I work to minimize waste in project planning and ‘upcycle’ scraps from larger projects like tables into smaller projects like the wrap lamp.  Shavings are spread on tree/shrub beds that surround the shop and are also composted.

Design Challenge Winner | UncommonGoods

What makes wood products special?
Wood is always alive, whether it is upright in the form of a tree or milled as a beautifully wide-planked tabletop.  I am constantly fascinated by the idea that a tree can function as part of a forest (cleaning the air and water, providing wildlife habitat, and providing an amazing backdrop for outdoor recreation) and then be sustainably harvested to continue its life in functional and beautiful items such as furniture and home goods.

I love that a log can be milled in different ways (rift sawn, flat sawn, quartersawn) to result in different grain patterns and that every piece is different, exhibiting unique details like curly grain, pronounced figure, knots or worm holes.  I always get excited to finish mill a rough piece to see what amazing grain is exposed.  It never gets old smelling and handling this material on a daily basis.

Maker Stories

Max’s Mug: Nothing But Net

September 23, 2014

Max and the Mug with a Hoop | UncommonGoods

Max is a budding entrepreneur who created a slam-dunk design: The Mug With a Hoop™. It’s no surprise that he’s a fan of playing with his food—after all, he was just 8 years old when he stepped out on the court to get in the design game!

The young inventor presented his product at the Babson College Center for Entrepreneurship, and in the Product Pitch at Fenway contest—so he could then tell his friends he had “pitched” at Fenway Park! Max’s mug was named one of the ten finalists in the contest, encouraging him to stay in the game.

Great publicity soon followed, including stories in the Boston Herald and Boston Business Journal. Max and his team (mom, dad and brother) then mounted a successful crowd-funding campaign, and their full court press put the mug into production.

The Mug With A Hoop™ isn’t just an addictively fun product; it also serves as a model success story and celebrates the creative focus found on the upside of dyslexia, a learning disability that’s affected Max from an early age.

Max (chief creator for MAX’IS Creations, now 10 years old), his brother Sam (13 years old and VP of product testing), and their mom, Jen (chief creator’s creator) took some time out from juggling school, entrepreneurship, and sports fandom to give us more detail on their uncommon venture, insight into the inspiration for the mug, and a glimpse of what’s next.

Mug with a Hoop | UncommonGoods

Q.) What was it like starting a business at a young age?

Max:
It was hard but I got it done. I like that I get to make money by doing my job. Other kids make money by doing chores, but I sell mugs. It’s more fun than doing chores, but it’s hard because I have to do a lot of work. And I’m proud to be donating 5 percent of the profits from MAX’IS Creations to charities that support learning disabilities like dyslexia because I’m dyslexic.

I made my original mug in art class at school. But then to turn it into a product to market, I had to work with design people to turn it into a prototype for a mug we could manufacture. I had to decide on what it would look like, what shape it should be, what color, and how big it should be. Then I had to decide where to make them. We had to talk to lots of factories until we found the right one. And now I do a lot of work going places to sell my mugs.

Sam:
I’m very happy for Max and his business. He’s very entrepreneurial, and our whole family is helping him succeed. I like seeing the reaction of the people buying the mugs. Everyone seems to really like it. And it’s great to see places like UncommonGoods wanting to carry it.

Painting Mugs

Q.) Your company motto is “The world would be better if we could play with our food.” Did you get in a little trouble?

Max:
Sometimes…I like playing around but this is a good way to have fun at the table! I really like to play with my iPad at the table. But my parents don’t like me to do that because then I’m not part of the conversation. The Mug With a Hoop™ is a way for kids to play and be part of the conversation. It’s something you can do as a family. And the world is better if you can play with your food because it’s more fun!

Play with Your Food | UncommonGoods

Sam (left) and Max (right) play with their food.

Q.) What came first, the motto or the mug?

Jen:
The mug came first. As our family connected with other entrepreneurs, we quickly learned the adage that successful products solve a problem. Looking at Max’s invention, we asked ourselves what problem it solved, and realized that Max’s value proposition in his own words was rather simple but true: “it makes eating fun.” And for many families, the dinner table is not seen as a place for fun. So we came up with the tagline “the world would be better if we could play with our food” to address the problem Max’s product solved and how his way of looking at things could make a difference in the world.

Q.) Now that The Mug With a Hoop™ is doing so well, do you have something new in the works?

Max:
Yes, my baseball mug—The Mug With a Glove™—is in production and should be available next spring! I 3D printed a prototype this spring at Fenway Park. The Mug With a Glove™ has baseball colors: the bowl is white in the shape of a baseball, with red baseball stitching with a brown glove attached that you throw the marshmallows into. It’s fun because you can throw marshmallows into the glove. It’s going to be great for small kids and big kids—any kind of kid, because it’s easier to get it in than The Mug With a Hoop™, which may be harder for little kids. I also have mugs coming out for football, hockey and soccer!

Q.) It must have been cool to visit Fenway a couple of times related to promote and develop your products.

I’m a Red Sox fan and love going to Fenway Park! I was excited to be able to go to Fenway to pitch my Mug With a Hoop™. And then they invited me back and I got to 3D print my baseball mug. It was fun to be on the Jumbotron. My favorite player is Dustin Pedroia, because he’s really good in the field.

Max "Pitching" His Design

Max at Fenway Park with
The Mug With a Hoop ™ and The Mug With a Glove ™.

Q.) Do you have any advice for other young entrepreneurs?

Max:
Don’t go too big at first because you may not sell that many. Keep it simple. And then if it’s good keep doing it. Also, you should get other people to help you. If you’re a kid, you don’t really know what to do, so get someone to help you. My mom and dad are helping me, and my brother Sam and his friends Bobby and Marc also helped me a lot.

Sam:
Starting a business takes time and effort. If you put in time and effort you’ll have a good product and will be able to sell more and more until you make enough money to create another product and you keep building up.

You don’t really need to be an expert. If you want to be successful you just need to put time and effort in.

When Max made his first product, we chose to take a lot of time out of our regular activities as a family to try to make this product successful. And if you put in enough work and effort you will have a great product and it will be able to sell well.

Max and his team have every reason to be proud of their record so far. You can become a fan by picking up a Mug With a Hoop™ for yourself or for your favorite sports fan.

The Uncommon Life

Uncommon Personalities: Meet Raymundo Franco

August 5, 2014

Ray Franco | UncommonGoods

Raymundo Franco, UncommonGoods Operations Supervisor
My hometown is…
Brooklyn, New York

I’m inspired by…
Hard work.

When I’m not working I’m probably…
Playing handball… so see me in the courts.

The best luck I’ve had in my life so far was…
Having siblings.

My favorite ITC process is…
QA’ing orders. (Checking to make sure everything is accurate.)

An uncommon fact about me…
I actually draw whenever I get some type of inspiration.

Working at UncommonGoods, I’ve learned…
To use Microsoft Excel more than I ever have before.

Would you rather… have the ability to fly OR to be invisible?
I’d rather have the ability to fly so that I could go anywhere in the world whenever I’d like.

The Uncommon Life

Uncommon Personalities: Meet Christopher McRae

March 10, 2014

Christopher Mcrae | UncommonGoodsChristopher McRae, UncommonGoods SQL Specialist
My hometown is…
Brooklyn, NY.

I’m inspired by…
Cee-Lo Green the Soul Machine.

When I’m not working I’m probably…
Staring into space listening to Revolver by the Beatles on repeat.. while doing the Robot.

I’m stubborn about…
What I consider good music.

An uncommon fact about me…
I wear non-prescription glasses in communal institutions to obscure my vision and help me avoid awkward social interactions. And because of how awkward I am that’s pretty much all social interaction.

In my next life, I want to come back as…
A half-man, half-android, half-bionic cyborg, so my break dancing will be beyond reproach… I also might figure out how fractions work.

Working at UncommonGoods I’ve learned…
That true teamwork and understanding are imperative to the sustainability of a business big or small, that the number of bodies crammed into a building don’t amass to the amount of soul given by the people who choose to come work that company day in and day out. And on that note I’d like to give a shout out to Danielle, Gio, Q, Crystal, and Ray-and-dem!!!!!

Would you rather… Not need sleep or not need food & water?
Not need food and water, of course. This way I can sleep forever now that the only two necessities waking me up are no longer a burden.

Uncommon Knowledge

Uncommon Knowledge: Want a bubble-wrapped bedroom?

February 17, 2014

Bubbles by Andrea Doss | UncommonGoodsIf the original inventors of bubble wrap had their way in 1957, you’d be popping your way to a peaceful sleep. Trying to create textured wallpaper by sealing two shower curtains together, Al Fielding and Marc Chavannes were intrigued by the air pockets caught between layers and thought it could be the future of wall décor. Needless to say, this didn’t catch on. The ambitious inventors tried to market it again as greenhouse insulation, which proved to be another dud. Third time was a charm, though, when the creator of the first IBM computer commissioned the addictive material for safety packing, making it the mailroom addiction we love today. We dare you not to pop every time you receive a package.

Bubbles by Andrea Doss, $65-120

Maker Stories

Inside the Artist’s Studio with Cassidy Schulz Brush

February 2, 2014

IMG_0452

No matter how much I prepare before a Studio Tour, I never know exactly what to expect when I step into a creative workspace. On the way to my most recent artist encounter I traveled up New York Avenue by bus, out of my own Brooklyn neighborhood and into a close by, but unfamiliar, area somewhere between Bed-Stuy and Williamsburg, I wondered what I’d see when I arrived at Cassidy Schulz Brush’s studio, Urban Chandy. After getting off at my stop, I wandered down a street that seemed to be a mix of industrial and urbane. I walked past warehouses and large trucks making deliveries, but also passed several people who looked like they could be on their way to art shows or coming from trendy coffee shops.

When I entered Cassidy’s studio, I found that same juxtaposition of city chic and industry. Of course, it’s what I should have been expecting all along, considering that Cassidy and her team so beautifully combine mechanical elements (like wires, sockets, and bulbs) and gorgeous reclaimed materials (like barn wood or vintage ceiling tiles) to create her chandeliers–or chandies, as she calls them.

The space is lit by a combination of sunshine pouring in large windows and the exposed bulbs hanging from its many chandies. Stacks of wood, various tools, and spools of wire line most of the walls there, and the remaining wall is covered in chalkboard paint and filled with chalky lists and numbers. Surrounded by so many details, I felt like I could explore the studio all day examining the many combinations of old and new. Here’s a closer look inside Urban Chandy, and some great advice from Cassidy Schulz Brush.

Continue Reading…

The Uncommon Life

Uncommon Personalities: Meet Rachel Goldstein

January 20, 2014
Rachel Goldstein | UncommonGoods
Rachel Goldstein, UncommonGoods Planner

My home town is…
Annapolis, MD

The word that best describes me is…
Is it not one of the most difficult questions to describe yourself in one word? If I have to….optimistic :).

My favorite thing about working in the Purchasing and Transportation department is…
My team. They are the best collaborators…and bakers…and diorama makers. Dioramans? Dioramaists? Anyway, the list goes on for the reasons why I think they’re so wonderful. (Here’s proof of Purch & Transpo’s awesome diorama skills. )

I’m inspired by…
The kindness of strangers. I live by the mantra that you don’t have to know someone to help them in whatever small or large way you can.

If I could become an expert on one thing it would be…

The inner workings of the NYC Subway!

My favorite place to hang out in New York City is…
The East River Promenade. Every time I look back at the skyline I feel so lucky to live here.

An uncommon fact about me…
Due to a year stint of intensive studying and a summer living in China, I speak a little bit of Mandarin.

Since working at UncommonGoods, I’ve learned…
That a long commute can be made less stressful if you get to see the Brooklyn Bridge for a few minutes in the middle of the ride over the East River.

Would you rather…model every hat UncommonGoods sells for the catalog and website OR test every new UncommonGoods office item?
Can I test all of our Tabletop items instead? I love being in the kitchen! I’ll bring in a thank you present….