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branding

Maker Resources

How To Make It: Building Your Personal Brand Videos

July 12, 2012

Last month we hosted our second design panel event and networking happy hour, How To Make It: Building Your Personal Brand, at Rabbit Hole Studio in Brooklyn. Tara Gentile of Scoutie Girl, Laura Ann Young of Areaware and UG co-founder, Thomas Epting, weighed in on the importance of building a strong personal brand and how to know what aspects of your brand should be front and center.

Melissa of Emerging Designer and Cherry of Cherry Runway were there – see what they had to say about the evening. Since you all couldn’t be there, we thought we could share some of our favorite moments with you. If you are in the NYC area and want to attend our next How To Make It event, join our Meetup group!

Where to start? Tara answers what the essential elements of branding through sharing the experience of her and her clients.

Do you know who is looking at your designs? Laura Ann described how to use analytics to discover your audience.

You have to get your ideas out there! Tara talks about how to share your brand through social media.

Things need some updating? Tara shares how to decide when it is time for a rebranding.

Get your fans in on the action. Thomas shares how UncommonGoods uses crowd-sourcing and the customer’s voice to create innovative and interactive marketing campaigns.

There was a lot of great information in between. Take a gander at the talk in its entirety!

Design

The How To Make It Panel Weighs in on Branding

March 27, 2012


The panelists of March’s How To Make It event weigh in on the importance of branding your creative business.

Tina Roth Eisenberg, Swiss Miss and Tattly – People trust consistency in a brand. Knowing what to expect is a valuable thing.
Jeff Davis, Vinylux – As an independent designer, you are your brand and the integrity of the product. Consistency is really important. It’s everything, as long as it is consistently good.
Nickey Skarstad, Etsy Success – Create a cohesive public face. Make sure your social media, copy and product photos all tell a tight story.
Anna Rabinowicz, RabLabs – A brand develops over time within the products. It should be an organic process: it should make sense and all wrap into what you are eventually trying to accomplish.

For another look at How To Make It, hear Brianna’s story on Unemployed Brooklyn.

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