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Design

Tips for Creating a Winning Portfolio by Design Challenge Champ Tasha McKelvey

August 14, 2012

A great portfolio is a must-have in the visual world of design, but what’s the best way to build an eye-catching image collection? Ceramicist Tasha McKelvey captured our judges’ attention and won our first Ceramics Design Challenge with her uncommon piece. Here’s her advice on creating content to get the attention of art show judges, buyers like ours, and others in the art world.

Last fall I entered the UncommonGoods Ceramics Design Challenge on a whim. The holiday rush was already upon me, so I decided to take a few minutes and fill out the application right then. Otherwise, I knew I would end up forgetting and not enter at all.

Be Prepared

I already had an item to enter in mind. My Birdie Mini Dish would be a good fit for a catalog based on the size, price-point, cuteness factor, functionality and my studio’s ability to produce it both efficiently and in quantity.

Using relatively few images and words, I would need to effectively communicate all these details to the judges reviewing the applications for the Design Challenge.

With my entry decided on, I was able to pull my application together very quickly because I had already invested some time and thought into the process of portfolio presentation. The images I submitted for judging reflected the function, size and other options I offered for the mini-dish while still demonstrating the items’ consistent style.

This was the most specific mini-portfolio I have put together to date because it really only contains one piece of my work. I normally present a quite different group of images to craft show juries or gallery owners emphasizing the full scope of my work along with my particular style or voice.

Be Selective

Some time ago I created a Flickr portfolio of product images I had assembled for some indie craft show applications. I wanted to provide the show’s jury panel a link to a small selection of images I felt accurately represented my current ceramic work. Just sending a link to my website might have been overwhelming for a jury since it catalogs the entire diversity of my work. The smaller online portfolio I created on Flickr can also be a great resource to share with galleries, shop buyers, and the press.

Create a Cohesive Look

Additionally, the images are appropriate for uploading directly to an online craft show application that require image attachments for jurying. The individual images in my portfolio are actually composites; each jpeg consists of two images side by side. I combined the images using Photoshop, but there are lots of other programs available that can do the same thing. In order to better demonstrate the variety and relationships in my work, I chose to use two images in each “slide”. I put my bird bowls side by side with my ceramic bird necklaces, my ginkgo pottery with my ginkgo jewelry, my woodland gnome with my woodland mushroom mini-tray, etc.

Photos by Tasha McKelvey

Tell a Story

Take a look at the six “slides” that make up my portfolio. Notice the order I placed them in and the story such an arrangement tells. The first image is bold and eye-catching, while the last image references the subject matter as well as some of the colors in the first image (a little trick I also used with my UncommonGoods Design Challenge images too). Even though the backgrounds vary, each image shares the common themes of neutral colors and woodgrain — there is variety, but it is a consistent variety.

Know Your Audience

I use these images for indie craft shows and boutiques, but I do not always use these particular images for more traditional or upscale art and craft shows or galleries. For most non-indie shows I have a separate set of images with a gradient gray background. More traditional or high-end show juries have certain expectations for image presentation, and my casual woodgrain backgrounds might rub some of the more traditional art show jury members the wrong way. Also note that composite images are not recommended for non-indie shows in general.

Here are some examples of my images for non-indie art and craft shows.

Photos by Tasha McKelvey
The UncommonGoods buying team is always looking for great new designs. Check out our latest design challenge or show us your work through our new goods submission form.

The Uncommon Life

Vote on Designs to Take Home the Prize!

August 6, 2012

Since we launched our community voting app we’ve heard some great feedback from voters like you. Some exciting new designs have entered our assortment with the help of all of those thumbs up, so we’re thanking our community with the chance to win the latest batch of up-for-voting goods.

Vote and Comment to Enter:

1. We’re giving away each of the items up for voting this week. Every vote gets you an entry, so vote on each product under consideration for more opportunities to win.

2. Share your votes on Twitter or tag us in a comment on Facebook along with a link to our voting page for another entry.

3. Leave an insightful, constructive comment telling us what you love about the product or how you think it could be improved. Again, you can comment on each product under consideration, giving you even more chances to win.

Two Ways to Win

Win with a vote…
One winner will be chosen from the voters of each product from this week’s new up-for-voting selection. We do encourage honesty, so a thumbs down vote could still win. In that case the voter will receive a gift certificate in the amount of the value of that product. If one of the products doesn’t make the cut, the winning voter will receive a gift certificate in the amount of the value of that product, so they can choose something else they’ll love.

Win with a comment…
The best comment left over the course of the week, as selected by our buyers, will win a $50 gift certificate. Tip: We want to know what makes a product an uncommon good. Tell us what you love about the design or how we could make it better. Share how you would use the design in your life, or let us know whether or not it would make a great gift for someone special. Our buyers take every comment into consideration, so make yours count!

Visit our community voting app to get started!

*This contest is open to those in the 50 US states and the District of Columbia, as we do not offer international shipping at this time. Voting/commenting to enter ends 8/15.

The Uncommon Life

Our Backyard Party Pinterest Contest Winner!

July 6, 2012

We’re sure this week saw plenty of backyard parties, thanks to July 4th! While our social media team isn’t taking an extra-long holiday weekend like many lucky folks out there, we are seriously celebrating BBQs, beaches, and backyard parties and we’re pleased to announce the winner of our first ever Backyard Party Pinterest Contest!

But first, we’d like to share a few of the boards that caught our eyes.

Adrienne’s board leaves us longing for the good old days. Her film strips, snapshots hung with clothespins, and family photos in Mason jars help us remember what summer’s all about–making memories with those you love.

Alyssa’s board also had some great examples of nostalgia, but her food selections are what really stand out. Baked s’mores, blackberry frozen yogurt, and an assortment of summer salads–yum!

Dustie’s boho board steers clear of sugary sweets, and features a variety of summer fruits instead. We love how the colorful fruit fits right in with the playful theme. On one pin Dustie commented, ” In a past life I was a GYPSY!”

Zillie Zallie’s red, white, and blue Independence Day party is another great example of a board with a solid theme and a cohesive look. Patriotic punch and watermelon stars, anyone?

And…the winner is…

NYC Recessionista, Alison. Her deep fried Oreos, Nutella popsicles, and cubed pineapples make us hungry, her friendship bracelets evoke memories of summer camp, and the photos of her own family make us want to get to know them. We’d definitely attend her backyard party!

We received nearly 200 entries, but Alison’s stylish board stood out in the end earning her the grand prize. Congratulations, NYC Recessionista!

The Uncommon Life

Happy Birthday to You, July Birthdays

July 2, 2012

There are so many ways to say Happy Birthday – cards, presents, and of course the classic, just saying Happy Birthday. But nothing says it quite like serenading someone with “Happy Birthday” whether in person, over the phone, or at a restaurant while their face turns bright red!

Serenade your friend with a July birthday with your own rendition of “Happy Birthday” and they will be entered to win a $100 UncommonGoods gift card! Rewrite the lyrics of “Happy Birthday” to describe the birthday boy or girl. Leave your new lyrics in a comment on Facebook and be sure to tag your friend. A winner will be chosen on July 31st.

Maker Stories

Meet Naomi Meller, iPhone Case Design Challenge Winner

June 29, 2012

Every new design challenge fills us with such excitement! It is inspiring to see the passion, emotion, and wit in the artists’ stories behind their unique designs. The iPhone Case Design Challenge brought in over 100 entries and the opportunity for artists to share the paintings, sketches, and graphic designs they have created.

Our judges worked through designs with unique mediums, bold colors, and uplifting stories. They decided on pieces that they thought America would love for their whimsy, and others they thought would inspire iPhone case envy. But there was one piece that the judges couldn’t get off their minds; they loved its wit and clever juxtaposition of technology on technology.

We simply love the clever geeky chic of Computer iPhone and cannot wait for you to learn more about its designer, our iPhone Case Design Challenge winner, Naomi Meller of Rhode Island. Naomi recently rediscovered her love of art and designing through photography and will soon be able to see her designs on the backs of iPhones all over the country. Meet Naomi, the newest addition to our Uncommon Artists family.

When and how did you discover art?

I’ve been involved with art for as long as I can remember. As a very young child, I drew elaborate pictures that often caught the attention of my teachers. This evolved into years of drawing and painting, usually for it’s therapeutic value. As I’ve gotten older, I’ve realized that I don’t want to keep it all to myself.

How did you realize that photography was your passion?

Photography was one of the only mediums I had never experimented with. When I had my daughter over 2 years ago, I got very sick and came close to losing my life. The months following were difficult, and I was physically weak. I tried to walk around a lot to build stamina.

During my walks, I started taking pictures with my iPhone. I fell in love with these photo walks I’d take, and decided to buy a dSLR to take my photography to the next level. I’m stubborn, and sometimes that can be a good quality. I set out to learn how to properly use my camera, and I did. Since I started taking pictures, my passion for taking them has only grown.

What are your favorite things to design/photograph?

My number one favorite thing to photograph is my daughter. Kids grow so quickly that I just want to capture all the good/bad/and in between moments of her growth.

I also love to create characters in my self-portraits. This allows me to step outside of myself, become someone different, and express myself in a raw and comfortable manner that I hadn’t been able to in years.

How do you keep yourself inspired?

I never stick to one style of photography. And I never stick to one type of subject. Some weeks I’ll take portraits of our family. Some weeks I’ll focus entirely on surreal self-portraits. On occasion I’ll do some photojournalism work for my husband’s news site. By always changing my subjects, I’m always changing my perspective. And it keeps me going.

I also love challenging myself in Photoshop. I taught myself how to use the program by way of trial and error. Sometimes I’ll take a picture, and work on it until I’ve succeeded in something I didn’t know how to do before sitting down. Currently I’m trying to master an old film camera that my dad gave me. I always keep things evolving, always keep learning – that way I avoid feeling stagnant.

How else do you express your art?

I’ve recently started a photography blog to help publicize my work, but also to inspire myself to start writing again. Writing is something that I did creatively for a long time, but haven’t much in the last several years.

I’ve also picked up a paint brush again. I have an earlier photograph in which I combined painting and a surreal self-portrait. I hadn’t picked up a paint brush in a long time. I still have several canvases in my house just calling my name!

What attracted you to want to take part in this challenge?

Aside from the fact that I’m a huge UncommonGoods fan, over the last few months I’d been feeling much more anxious about getting my work out there. I’ve been creating things for over 20 years, and the only person in my way has been me. I thought that this challenge would be a great opportunity with a great company.

What was the inspiration behind Computer iPhone?

Most of the work that I’m most proud of has come from a quick decision. When I over think and over analyze, it usually harms the outcome of a piece. Computer iPhone came about because my husband had recently dismantled a broken computer. Pieces were surrounding the office we share. I had submitted some other designs, but they were very portrait based. For Computer iPhone, I thought, “what would look cool, hold up well to wear, and still portray the irony that I always have in my work?”. And so I decided on a piece of the computer.

Do you have any advice for someone interested in taking part in a future challenge?

Don’t doubt yourself. If you enter a future challenge, and don’t make it through, the worst case scenario is that you can try again. I did.

All photos courtesy of Naomi Meller

The Uncommon Life

Backyard Party Pinterest Contest

June 22, 2012

Summer is finally here and we can’t wait for backyard barbecues and picnics in the park. In fact, we have been Pinning about it all winter and now want to see your summer inspiration boards!

One lucky winner Pinner will receive an UncommonGoods gift card to furnish their summer party.

Leave the link to your inspirational Backyard Party board in the comments below and/or on the original pin in our Summer Time board and you’ll be entered to win.

We’ll announce the winner on July 6. How much that person wins is up to you. For every 50 entries we see, we’ll add $50 to the grand prize, up to a total of $250. So after you share your board with us, be sure to tell your friends and family to enter too!

Follow us on Pinterest for more updates, and leave a link to your profile in the comments. We follow back!

Good luck and happy pinning. We can’t wait to see your brilliant boards!

Gift Guides

June Birthdays… now is your time!

June 1, 2012


You say it’s your birthday!? Then tell us about it on Twitter and Facebook.

Enter yourself and friends with June birthdays and this year their gift could be on us. Tag your friend in a comment on this photo on Facebook or Tweet at them with #UncommonBDay to enter them into our June Birthday Contest. Do both of those things for a double entry!

The winner will be contacted on June 30.

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