Before we started on our most recent catalog, we all got together and decided that we wanted something fresh! something new! something different! And that’s when it hit us like a lightning bolt from a paper cloud: “Let’s make everything out of paper!”
Now, you’re probably thinking, “Isn’t the catalog always made of paper?” And, yes, you would be right, the catalog is always made of paper. But beyond the pages, we wanted to incorporate paper as a unifying theme throughout the book. The catalog was divided into six chapters, all of which feature sets made entirely out of paper, paste and paint. We started with six, but we liked them so much, that we decided to up the ante to 12 (“How about a cover?” “Sure it only takes two days to make!”). These paper worlds vary from the size of a book (the cover) to the size of a real-life living room complete with paper couch. In all of the scenes the only thing that isn’t made out of paper is the product.