Max is a budding entrepreneur who created a slam-dunk design: The Mug With a Hoop™. It’s no surprise that he’s a fan of playing with his food—after all, he was just 8 years old when he stepped out on the court to get in the design game!
The young inventor presented his product at the Babson College Center for Entrepreneurship, and in the Product Pitch at Fenway contest—so he could then tell his friends he had “pitched” at Fenway Park! Max’s mug was named one of the ten finalists in the contest, encouraging him to stay in the game.
Great publicity soon followed, including stories in the Boston Herald and Boston Business Journal. Max and his team (mom, dad and brother) then mounted a successful crowd-funding campaign, and their full court press put the mug into production.
The Mug With A Hoop™ isn’t just an addictively fun product; it also serves as a model success story and celebrates the creative focus found on the upside of dyslexia, a learning disability that’s affected Max from an early age.
Max (chief creator for MAX’IS Creations, now 10 years old), his brother Sam (13 years old and VP of product testing), and their mom, Jen (chief creator’s creator) took some time out from juggling school, entrepreneurship, and sports fandom to give us more detail on their uncommon venture, insight into the inspiration for the mug, and a glimpse of what’s next.
Q.) What was it like starting a business at a young age?
It was hard but I got it done. I like that I get to make money by doing my job. Other kids make money by doing chores, but I sell mugs. It’s more fun than doing chores, but it’s hard because I have to do a lot of work. And I’m proud to be donating 5 percent of the profits from MAX’IS Creations to charities that support learning disabilities like dyslexia because I’m dyslexic.
I made my original mug in art class at school. But then to turn it into a product to market, I had to work with design people to turn it into a prototype for a mug we could manufacture. I had to decide on what it would look like, what shape it should be, what color, and how big it should be. Then I had to decide where to make them. We had to talk to lots of factories until we found the right one. And now I do a lot of work going places to sell my mugs.
I’m very happy for Max and his business. He’s very entrepreneurial, and our whole family is helping him succeed. I like seeing the reaction of the people buying the mugs. Everyone seems to really like it. And it’s great to see places like UncommonGoods wanting to carry it.
Q.) Your company motto is “The world would be better if we could play with our food.” Did you get in a little trouble?
Sometimes…I like playing around but this is a good way to have fun at the table! I really like to play with my iPad at the table. But my parents don’t like me to do that because then I’m not part of the conversation. The Mug With a Hoop™ is a way for kids to play and be part of the conversation. It’s something you can do as a family. And the world is better if you can play with your food because it’s more fun!
Q.) What came first, the motto or the mug?
The mug came first. As our family connected with other entrepreneurs, we quickly learned the adage that successful products solve a problem. Looking at Max’s invention, we asked ourselves what problem it solved, and realized that Max’s value proposition in his own words was rather simple but true: “it makes eating fun.” And for many families, the dinner table is not seen as a place for fun. So we came up with the tagline “the world would be better if we could play with our food” to address the problem Max’s product solved and how his way of looking at things could make a difference in the world.
Q.) Now that The Mug With a Hoop™ is doing so well, do you have something new in the works?
Yes, my baseball mug—The Mug With a Glove™—is in production and should be available next spring! I 3D printed a prototype this spring at Fenway Park. The Mug With a Glove™ has baseball colors: the bowl is white in the shape of a baseball, with red baseball stitching with a brown glove attached that you throw the marshmallows into. It’s fun because you can throw marshmallows into the glove. It’s going to be great for small kids and big kids—any kind of kid, because it’s easier to get it in than The Mug With a Hoop™, which may be harder for little kids. I also have mugs coming out for football, hockey and soccer!
Q.) It must have been cool to visit Fenway a couple of times related to promote and develop your products.
I’m a Red Sox fan and love going to Fenway Park! I was excited to be able to go to Fenway to pitch my Mug With a Hoop™. And then they invited me back and I got to 3D print my baseball mug. It was fun to be on the Jumbotron. My favorite player is Dustin Pedroia, because he’s really good in the field.
The Mug With a Hoop ™ and The Mug With a Glove ™.
Q.) Do you have any advice for other young entrepreneurs?
Don’t go too big at first because you may not sell that many. Keep it simple. And then if it’s good keep doing it. Also, you should get other people to help you. If you’re a kid, you don’t really know what to do, so get someone to help you. My mom and dad are helping me, and my brother Sam and his friends Bobby and Marc also helped me a lot.
Starting a business takes time and effort. If you put in time and effort you’ll have a good product and will be able to sell more and more until you make enough money to create another product and you keep building up.
You don’t really need to be an expert. If you want to be successful you just need to put time and effort in.
When Max made his first product, we chose to take a lot of time out of our regular activities as a family to try to make this product successful. And if you put in enough work and effort you will have a great product and it will be able to sell well.
Max and his team have every reason to be proud of their record so far. You can become a fan by picking up a Mug With a Hoop™ for yourself or for your favorite sports fan.