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Event

Maker Resources

Videos from How To Make It: Pricing Your Designs

June 16, 2014

Videos from How To Make It: Pricing Your Designs for Retail | UncommonGoodsLast month we hosted another How To Make It design panel event at Brooklyn’s Union Hall where Seth Walter from our Purchasing Team and Jason Feinberg, the CEO & Creative Director of FCTRY, discussed the decisions you should make while pricing your designs for retail. We got a little off-topic as the guests in our audience had really great questions, but we think you might get some great advice from our answers. Check out clips from the event and the conversation it its entirety below!

How much should you pay yourself for a handmade design?

MAP (Minimum Advertised Price)

Should a wholesale price be fixed?

How to price a collection of designs.

Is scaling up always the best idea?

How does UncommonGoods find new artists?

Two common mistakes made in pricing handmade designs.

FULL VIDEO COMING SOON!

Maker Resources

How To Make It: Instagram and Your Creative Business Videos

April 9, 2014

On March 25 we invited Ronen Glimer of Artists & Fleas, Ronda J Smith of In the Seam, and local members of our design community to a panel discussion about using Instagram to market your designs and build a following. The event was hosted at Union Hall in Park Slope and guests stuck around afterwards to swap business cards, meet our marketing and buying teams, and make connections.

If you’re ever in the hood you should check out one of our events, but watching the highlights are always a great back-up plan.

Maker Resources

6 Videos That Will Help With Designing Your Website

October 11, 2013

the panel of How To Make It: Designing Your Website | UncommonGoodsWe had the pleasure of hosting our latest How To Make It event at the Wix Lounge in Manhattan with the help of Wix.com staff. Since Wix is a website-building platform, we thought it would be very appropriate to dispense advice on setting up your company’s website with the help of jewelry designer Catilin McNamara, UncommonGoods Assoicate Art Director Rebecca Paull Marshall, and Wix Training and Support Manager Ariele Krantznow. To make the discussion even more specific, the panel critiqued the websites of three guests in attendance, sharing what they loved about the site and what areas needed more work.

Although we would love to get to meet you in person, we understand not everyone can make it out to our events so we thought we would share the key points from the panel discussion with you on the blog! Below are 6 clips that will help design your website.

How To Make It: Designing Your Website | UncommonGoodsPelzers Pretzels! | UncommonGoodsHow To Make It: Designing Your Website | UncommonGoodsHow To Make It: Designing Your Website | UncommonGoodsHow To Make It: Designing Your Website | UncommonGoods

When building a website, where should you start?

What are some ways to best tell your story on your website?

What should you expect from a hired graphic designer?

What are some tips for DIY product photography?

What are your best DIY smartphone photography tips?

What is a style guide?

Still want more? Watch the entire discussion below.

photos courtsey of Wix Lounge

Design

How To Make It: Designing Your Website | Design Panel + Happy Hour

September 17, 2013

How To Make It: Designing Your Website | UncommonGoodsDesigning a webpage from scratch can be daunting! There are so many design decisions to be made to properly showcase your handmade designs. On Tuesday October 1, meet UncommonGoods Associate Art Director Rebecca Paull Marshall, jewelry designer Caitlin McNamara, and Wix.com Training and Support Manager Ariele Krantzow at our next event and get their advice on putting together a beautiful and effective website. Submit your website for a direct critique from our panel during the discussion.

Stick around after the talk for some drinks, snacks, and networking with the UG team and other local creatives.

Wix.com enables everyone to design, publish and host stunning HTML5 websites. No coding, no previous design skills, just log in to Wix and start creating with our easy drag-and-drop website builder! In that spirit of encouraging creativity and enabling entrepreneurship, in 2010 Wix founded the NYC Wix Lounge. The Wix Lounge is a completely free co-working, event and exhibit space for creative professionals. Grab your laptop, pop into the Lounge and enjoy a productive work day, great networking opportunities, and amazing events. The Wix Lounge provides free support to New Yorkers, giving them the tools and tips for successfully launching and managing their businesses’ online presence. To learn more about the Wix Lounge, please visit http://www.wixlounge.com.

To learn more about the panel and sign up, visit our Events page.

Design

8 Videos from How To Make It: Pitching Your Designs

August 15, 2013

How To Make It event at Union Hall | UncommonGoodsLast week we had the pleasure of hosting another How To Make It event, this time, in the basement of Park Slope’s Union Hall. We love hearing from our artists and buyers on the panel, but especially love getting the chance to meet local designers.

How To Make It event at Union Hall | UncommonGoodsHow To Make It event at Union Hall | UncommonGoodsHow To Make It event at Union Hall | UncommonGoodsHow To Make It event at Union Hall | UncommonGoodsHow To Make It event at Union Hall | UncommonGoodsThe conversation was all about getting the word out about your designs to the media and retail buyers. UncommonGoods Senior Buyer Erin Fergusson, jewelry designer Emilie Shapiro, and myself chatted about the dos and don’ts of email pitches, trade shows, and pr reps.

Even if you were unable to make it, there was some great information shared that you can benefit from as a designer and business person. Here are 8 great clips from the panel.

How to submit your designs to a design challenge.

How to create an email pitch that won’t get lost in the mix.

Bloggers and editors need different information than a buyer. Here’s what to send when pitching to the media.

Trade shows can be expensive, but are they a wise investment?

Some advice on setting up your booth at a trade show.

Erin shares how the UncommonGoods buying team schedules and organizes themselves during a trade show.

What kind of information should a designer share about their company and designs at a trade show?

Emilie shares her tips for keeping track of contacts at trade shows and following up after meetings.

Want more? Check out the entire talk.