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How to Tell Your Story Through Social Media

August 27, 2015

Earlier this summer, I caught an episode of NPR’s TED Radio Hour titled “Amateur Hour.” The host Guy Raz interviewed past TED speakers around one common theme: how they plunged into the “I-have-no-idea-what-I’m-doing” experiences and emerged as experts. The last story of the hour was told by a woman named Nancy Frates, and how she became the voice and face of a little phenomenon you might remember as the ALS Ice Bucket Challenge.

Ice Bucket Challenge | Social Storytelling

Photo via marketingland.com

Before listening to this story, I knew that the ALS Ice Bucket Challenge was one of the biggest and fastest fundraising campaigns in history last summer. But what I didn’t know was that the challenge wasn’t even started with the intention of raising money for ALS. Rather, it was started as a campaign to raise money for any charity. Nancy had no prior social media experience before this challenge took over our Facebook feeds. In fact, she didn’t even have a Facebook account until last year! However, like many of our makers, she did have a business and merchandising background. When her family recognized the opportunity to raise money for the treatment of her son’s disease, she decided to go after it. 

Professionals in the social media world ultimately hope to discover their own “Ice Bucket Challenge.” That is, a strategic and engaging way to build a community online. Though I can’t give you a step-by-step guide on how to build an online legacy like Nancy achieved, what I can say is that, like Nancy, you don’t need to be an expert in order to tell your story through social media. It’s okay to feel like a social media amateur. What’s most important is dedication and the ability to recognize opportunities to visualize your brand. 

blue and black collection

UncommonGoods having fun on Instagram during “The Dress” controversy.

As online storytelling becomes increasingly visual, the words you write are just as important as the images you share. So instead of merely writing suggestions about social media, we thought it would be better to illustrate examples from UncommonGoods’ community. We turned to some of our socially-savvy makers for insight on their favorite storytelling networks. Whether you’re always the first person to notice something go viral, or you’re not even sure what a #hashtag means, scroll down for tips on how to elevate your story on social media.

Instagram Tip: Experiment with videos and other content that keeps the user in mind

Richard Upchurch, @brandnewnoise

“I think Instagram is great since you really have to see [our product] in order to get what it is. Since our gadgets are so interactive, a 15-second video can hopefully give our audience a creative idea, or at least a lift in their day.”

Play Date #op1 @teenageengineering #loopylou #brandnewnoise #letyourvoicebeheard

A video posted by Brandnewnoise (@brandnewnoise) on

 

Instruction manual #Brandnewnoise #letyourvoicebeheard #brooklynmade #madeinusa #letyourvoicebeheard

A video posted by Brandnewnoise (@brandnewnoise) on

 

“I think rather than just trying to sell a product, we are working to show the joy and fun we have. The Instagram should reflect who we are and what we love; music, traveling, laughing, sharing meals. At the end of the day, brandnewnoise gadgets are an extension of who we are as a community.”

 

BrandNewNoise_Instagram_screenshot3

 

Instagram Tip: If you’re mentioned, share the love

Alexandra Ferguson, @alexandrafergusonllc

“I’m really proud about a lot of the things my company is doing, and I use social media to share that excitement. That often includes images from our factory in Brooklyn, retailers around the country with creative displays, celebrities and media plugs, and customers having fun.  I especially love when people use pillows in their photos almost like captions – the pillow just kind of says it all.”

Alexandra Ferguson | How to Tell Your Story Through Social Media

“… So I try to inspire people to think a little differently about the brand by showing all the creative things people are doing with our products.  I mean, our products have been photographed with Snoop Dogg, Mindy Kaling, and Miley Cyrus. Sara Blakely, the influential founder of Spanx, has one.  Talk about range!  I love it.”

Snoop Dogg | How To Tell Your Story Through Social Media

 

Miley Cyrus | How To Tell Your Story Through Social Media

 

Instagram Tip: You don’t need a fancy camera to create Instagram-worthy photos

Emilie Shapiro, @emilieshapirojewelry

“I use my iPhone 5s for all images I share on social media. Natural sunlight is the best way to capture well-lit images. In fact, I have one spot in my studio that the lighting is perfect and I use for little photo shoots. Make a human tripod by resting your elbow on a table or something to steady your camera. Use the “grid” option on your camera to center your work and create good frames. Use an app like VSCO Cam which has easy editing options to color correct, bump up contrast and saturation.”

Emilie Shapiro | How To Tell Your Story Through Social Media

“I have a strong following on social media of people who admire my work, customers who purchase it, wholesale accounts and press. I get a lot of wholesale accounts from buyers who find me on Instagram. I often get press requests and have even picked up a few celebrity clients from people browsing my feed. In today’s marketplace, things move fast and consumers are flooded with images. I find customers (retail and wholesale) like to browse my work on my Instagram feed because it’s quick, easy and tells my story.”

Emilie Shapiro | How To Tell Your Story Through Social Media

 

Twitter Tip: Share lifestyle content that not only interests you, but is also relevant to your community 

Tori and Chris Tissell, @storiarts

“At Storiarts, not only do we make literary-themed apparel, but we’re true fans of books and the written word in general. So it’s natural and fun to share what we’re interested in with our customers. Of course, this has the added benefit of making new fans for us on social media who want to be part of the conversation and who are likely to be interested in Storiarts products.”

Storiarts | How to tell your story through social meida

Storiarts | How to tell your story through social meida

“…Since we became intentional about using social media, it has become the number one driver to our website. It’s also been the place where bloggers have found us and asked to feature our products. It is also the only place where stuff like this can happen.”

Storiarts | How to tell your story through social meida

 

Twitter Tip: Offer a glimpse into your process and your daily life

MG Stout, @mgstout 

“Folks that commission work are very excited to be able to see their paintings come to life. It’s also really cool to get immediate feedback. Their comments make the process collaborative in nature & ensures they will be happy with the finished product.”

MG Stout | How to tell your story through social meida

Social media has been key in introducing myself and my work to an international audience.  I’ve got followers all over the world and have connected with so many artists and collectors I would never have met otherwise. It is also a great way to keep everyone abreast of what I’m up to. I can share where my paintings are going to be on exhibit and invite them to visit my art studio.”

MG Stout | How to tell your story through social meida

 

Facebook Tip: Tell your story through different perspectives

Leigh Ann Stratakos, manager of the Facebook accounts for MudWorks Pottery and Elwood the Rainbow Unicorn

“I can’t remember when I started [Elwood’s] Facebook page, but it just seemed like a natural thing to do since he was taking on a life of his own. And people were really connecting with him in a major way. I wanted to have a place for him to connect with his fans that was not focused on selling more units.”

Elwood | Social Storytelling

“I think this social connection is important, because we are social creatures! We are more than just consumers and I think people respond to being treated as such. It’s working on the business, but from a different angle. Everything I do on social media is helping to make MudWorks a brand people respond to positively, but I enjoy not having to actually push the product 24/7. That sort of happens on its own naturally.”

 

Elwood_Facebook_ViralScreenshot

Elwood the Unicorn Cereal Bowl broke the record for most viral post on UncommonGoods’ Facebook!

 

Tumblr Tip: Do your research, set realistic goals, and engage with other communities

Kendyll Hillegas, kendyllhillegas.tumblr.com

“I started posting to Tumblr in late 2012 with the idea that I would try to post something every day. 365 projects were quite popular at that time, but I was thinking about it more at more of a day-by-day level. I had no grand plan. I just wanted to motivate myself to be more consistent with the practice of making, and to include the act of sharing what I made with others in that process.”

Kendyll Hillegas | How To Tell Your Story Through Social Media

 

“… People often refer to social media platforms as communities, but Tumblr is the only one that has actually felt like a community to me. Everyone I’ve connected with whether staff members or other users has been kind, approachable and supportive. They even invited me to come visit Tumblr HQ last summer! I’ve had almost no negative or mean-spirited interactions or comments. On a basic level, I also just find it easy to use, and I love the multiple post formats.”

Kendyll Hillegas | How To Tell Your Story Through Social Media

“Broadly, I would say to post regularly – it can be daily, weekly, bi-weekly (just be sure it’s consistent). Use hashtags – do some research to find the main curated tags for your area (i.e. #crafts, #artistsontumblr, #illustration). Submit to some of the big curated Tumblrs in your field, and, of course, be nice. Engage with other people, say hi, answer questions, be thankful (you know, decent human stuff). If you photograph your work, taking good pictures is also important.”

 

Kendyll Hillegas | How To Tell Your Story Through Social Media

 

Do you have any social media tips for makers? Share your storytelling advice in the comments below!

 

The Uncommon Life

Contest Winner: #UGKidQuotes

June 2, 2015

#UGKidQuotes Winner | UncommonGoods

Over the past two weeks, we received nearly 80 hilarious entries on Facebook, Instagram and the blog for our #UGKidQuotes Contest. Picking a winning kid quote certainly wasn’t easy! Our team had a great time giggling over the witty, sassy, creative, adorable, and surprisingly insightful words that kids can conjure up. We couldn’t stand the thought of not sharing the joy from this contest, so before we get to the winner of the free Kid Quotes Custom Wall Art, we’ve rounded up our favorite honorable mentions for you to enjoy!

There were funny revelations about food…

“You look as pretty as a bell pepper in sunshine.” – Noah, age 9

(When asked if he would like some broccoli) “No thank you, I don’t eat chlorophyll…” – Zach, age 9

“Pickles are pickles. People are people. Chocolate is chocolate. Yourself is yourself!” – Logan, age 5

 “Were there angels in the oven because this tastes like heaven?” (Sweet talking Mom) – Alison, age 8 

“Do you know why I love pigs? Because they poop bacon.” – Beckett, age 5

…and interesting observations about the world outside.

 “Mama, did somebody cut the moon?” – Ellie, age 4

“Oh what a shame mummy, you can’t throw boomerangs if you live in this street.” (Looking at a no-right-turn sign) – Eleanor, age 7

“Mommy, you are as pretty as Christmas lights.” – Luke, age 5

“Can we go outside and drop some sunlight in our faces?” – Rori, age 3

There were plenty of valid questions…

“What’s your favorite sport?” asked Mom. “Being naked,” replied Henry, age 3

“Why do we call her great grandma? She isn’t that great.” – Trinity, age 5

“Mom, what’s a question?” (Standing next to Mom’s bed, lifting one of her eyelids at 6 am) – Zosia, age 3

…and logical conclusions.

Mom: “People are human beings.”
“No! They’re puppets!”- Vivian, age 3

“Stop pestervating me!” – Allyson, age 7

 “I love everyone in the whole world as long as they don’t have buttons, although I do like belly buttons.” – Oliver, age 4

The WINNER of the free Kid Quotes Custom Wall Art from Betsy Grimm is… Kathleen Sheppard Curry!

#UGKidQuotes | Contest Winner | UncommonGoods

The Uncommon Life

Enter the Picture Your Pet Photo Contest on Facebook

August 14, 2013

Picture Your Pet Photo Contest | UncommonGoodsDoes the family poodle have dreams of sailing the open seas, chasing seagulls and splashing around? Is your cat the queen of the castle? Share your pet’s personality for a chance to win a custom art piece celebrating their unique spirit.

YOUR ASSIGNMENT
Upload a photo on our Facebook contest page or submit via Twitter or Instagram with #PictureYourPet. (If you submit with the hashtag, you will need to come back here and claim your photo.)

Share with your friends and family to get them to vote for your photo.

THE PRIZE
The top 3 photos with the most votes will win a custom Picture Your Pet portrait.

Contest deadline: Friday, August 23, 2013 11:59pm EST

The Uncommon Life

Guess the Cover Facebook Giveaway

October 16, 2012

The UncommonGoods Holiday catalog was just sent out and should be on doorsteps by the end of the week. We are so excited for this holiday season and for you to see our favorite items that we want to play a guessing game. One lucky Facebook fan will win the item on the cover of our holiday catalog. What is it? We’re not telling!

The Contest
On October 16, 17 and 18 we will post a different clue on our Facebook Timeline about the mystery item on our catalog cover.

Leave a comment on the clue with your guess.

You can only leave one comment per clue, but can comment on all three!

On Friday, October 19 one winner who has guessed correctly will be announced and contacted.

Open to US citizens in the 50 states.
Must be 18 years or older to enter.

Gift Guides

June Birthdays… now is your time!

June 1, 2012


You say it’s your birthday!? Then tell us about it on Twitter and Facebook.

Enter yourself and friends with June birthdays and this year their gift could be on us. Tag your friend in a comment on this photo on Facebook or Tweet at them with #UncommonBDay to enter them into our June Birthday Contest. Do both of those things for a double entry!

The winner will be contacted on June 30.

The Uncommon Life

Giveaway: Show Us Your Colorful Mug Shot!

May 18, 2012

The original Face Mug has gotten a lot of attention since he first looked at us with those wide eyes, flashed that perfect (for stuffing with cookies) smile, and landed in our lineup.

We’ve heard gifting stories of how he’s made loved ones laugh, suggestions for filling him with different drink and treat combos, and some interesting alternate uses–like a business card holder with candy on top or a cheerful place to pot a plant. But one thing we’ve heard time and time again is that folks would love to see this character in color.

While Mr. Mug isn’t exactly on hand in color just yet, he is available for purchase on pre-sale and can be yours as a set of two in warm or cool colors. And, to add to the fun, we’re giving away all four to one winner!

Entering is easy. Just send us your best, most colorful mug shot. Use colorful props, bright outfits, and bold backgrounds. Or, take a photo with a color-altering Instagram filter, edit with your favorite program, or come up with something even more creative!

Post the photo to our Facebook timeline and we will post it in our Show Us Your Colorful Mug Shot album.  Share it with your friends and get them to “like” and comment on your photo. Tell your friends to tell two friends and so on, and so on… because the photo that gets the most Facebook love wins a set of these technicolor mug!

We’ll announce the winner on June 1, so start snapping, editing, and spreading the word!

Gift Guides

Happy Birthday April Babies

March 30, 2012

Does someone you love have a birthday this month? Enter them to win a shopping spree at UncommonGoods. From now til April 30, you can tag your friend in this photo on our Facebook page and they’ll be entered to win. Leave a comment to let us know why your friend or family member is special to you, and why you hope they have a great birthday. Be sure to include their birthday! We’ll pick one lucky birthday girl or boy to receive a gift card to UncommonGoods.

And here’s the best part—for every 50 people you enter, we’ll add $50 to the grand prize, up to $250. So if your mother, sister and best friend forever are all April babies (and maybe you are too), you can enter each time.

You can also double your chances of winning a birthday prize for your favorite people by tweeting:

Hey @uncommongoods! Help me wish my friend @name a very happy birthday. http://unc.gd/Hs8uas

Is your birthday in April? You should enter yourself too. We know UncommonGoods shoppers are great when it comes to finding perfect gifts for the people they love, but we wouldn’t want you to forget yourself.

Treat yo self!

The Uncommon Life

Meet the Author: Exclusive Facebook Event

February 14, 2011

If you haven’t read Little Princes yet, here’s your chance! On February 25th, author Conor Grennan is joining us on Facebook for a real-time Q&A. You can ask Conor your questions today, by leaving a comment below, and automatically be entered to win one of five signed hardcover copies of his brand new book.


From his book:

“IT WAS WELL AFTER nightfall when I realized we had gone the wrong way. The village I had been looking for was somewhere up the mountain. In my condition, it would be several hours’ walk up a rocky trail, if we could even find the trail in the pitch-dark. My two porters and I had been walking for thirteen hours straight. Winter at night in the mountains of northwestern Nepal is bitterly cold, and we had no shelter. Two of our three flashlights had burned out. Worse, we were deep in a Maoist rebel stronghold, not far from where a colleague had been kidnapped almost exactly one year before. I would have shared this fact with my porters, but we were unable to com­municate; I spoke only a few words of the local dialect.” Read more.


Little Princes is the true story of Conor Grennan’s journey to Nepal and how he found his life’s focus, helping reunite orphaned children with their families. In the vein of Three Cups of Tea or Mountains Beyond Mountains, it’s one of those feel-good memoirs that reminds us all how much of a difference we can make in the world.

What I loved so much about Grennan’s story was that he didn’t start out with a save-the-world mission. He was traveling around the globe on his own adventure, and only stopped off to volunteer for a month in Nepal to impress his friends and family. But his transformation was truly inspiring.

So join us on February 25th at 3 pm for a chance to talk to Conor, learn more about his work with our Better to Give partner Next Generation Nepal, and win a free signed copy hardcover edition of Little Princes.

RSVP today, by leaving a comment or question for Conor below.

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