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Gift Lab: I Think I Scan

February 6, 2014

Angie | UncommonGoods

Product: Smartphone Film Scanner

Research:
I take pictures. Lots and lots of pictures. I own approximately seven cameras. While most of us now have a camera in our pockets, along with our bank books, train schedules, maps, concert tickets and everything else smartphones have condensed into portability, I still appreciate photographic film. I have appreciated it over the years to the tune of a box full of developed negative sleeves.
Negatives
The Makerof the Smartphone Film Scanner, Lomography, has an awesome reputation for designing super-cool photography products that stimulate visual creativity (three of which I already own), so I was excited to test this one.

Hypothesis:
Using my Apple iPhone 4S, the Lomography Smartphone Film Scanner should provide me a way to preserve and use my developed negatives, and add these previously printed photos to my online digital albums.

Smartphone Film Scanner | UncommonGoods

Experiment:

Out of the box, the scanner seemed simple enough to assemble; there’s a small instruction manual that points out the key components of the scanner unit, including the stackers, the base, the clamps and the LomoKino Mask (which you must lift and remove, lest your initial scans will be 1/3 of their intended size).

*The fine print: requires 2 AA batteries! (Pause. This launched a house-wide search for fresh batteries.) Battery door is a bit difficult to open; I needed to use a paper clip to lift.

3Batteries

The instructions noted to use only two stackers with an Apple iPhone 4/4S. (Stackers allow you to adjust the distance from your smartphone to the film to maximize the resolution.) So, I removed one stacker and assembled the unit.

4Stackers

Next, the directions were to attach the smartphone to the scanner by placing the phone between the clamp winged platform on top of the scanner. Once the phone is camera-lens side down on this platform, you’re supposed to close the clamp wings to secure the phone onto the scanner, with the lens squarely on top of the scanning chamber. However, while the scanning chamber’s opening is centered, the phone’s camera lens is not; the iPhone camera lens is to the left of the phone. So, you have to manipulate the entire top of the platform to also move left or right, after you’ve clamped the phone in place. This was not immediately understandable from the instructions given. (In fact, I’m not even sure it’s understandable here; just know that you will need to maneuver the platform around a bit to get your phone directly over the scanning chamber, i.e. hole on top where the camera lens must be.)

Clamp

I then inserted my negative strip using the film advancing wheel on the base of the unit and flipped the “on” switch to illuminate the light panel for viewing the negative. I enabled the camera feature on my iPhone, worked on centering the negative with the lens, and snapped a photo. The photo saved to my camera roll. Cool!

Negatives 2

Now for scanning!

The instruction manual suggested visiting a site to get the app to scan.
I logged on to the website:
http://microsites.lomography.com/smartphone-scanner/#app

I initially downloaded the free LomoScanner App EVEN THOUGH there is a bit of a disclaimer on the page about technical issues that have been experienced by early users.

7App

And sure enough, on both my iPhone and my boyfriend’s Android, the LomoScanner apps crashed. (Luckily it was easy to fix, but I decided not to try the app again.)

Returning to the drawing board, I download one of the other many suggestions for apps that were given on the Lomography site. (Not all of them were free, ranging from .99 to $4.99.) The Photoshop Express app (by Adobe) is FREE, and took seconds to download.

Photoshop Express

Nothing to sign into or request to trade your email address for access, the PS Express app simply offered the choice of “take a picture” or “open from camera roll” upon opening. I chose to access my camera roll, where I selected the picture I previously snapped of the negative.

10Dashboard

Once the photo was chosen, it was opened in a dashboard, where all the scan edits take place. First, I chose to crop the image, to rid the photo of the notched side framing. I also rotated it into a vertical portrait. Next, I chose “invert,” which essentially makes a negative out of the negative, “inverting” the original image. Since I started with a negative (the absence of color), the inversion actually deposits color. The result, in this case, was a color photo with a bluish tint. Using the brightness and contrast tools, I “warmed” up the photo, adjusting the tint, vibrance, highlights and other varying degrees of sharpness and clarity to improve the photo quality. But, alas, for some reason, my beloved “red” shiba inu, Kobe, remained blue in the photos. Below is the best I could get. I saved it to my camera roll , but it looks like there’s more I can do with photos in the future to get different results. (Check out this video for some ideas.)  Some more experimenting is required!

BlueKobe

 

11ahhh

Conclusion:
Overall, what was  produced by the LomoScanner wasn’t exactly what I was expecting–especially after the process of assembling everything and downloading apps, editing, etc., but it does beat my throwback Thursday (#tbt) habit of taking pictures of photographs (which result in a slightly blurry, glassy-eyed view).  As with all Lomography products, the LomoScanner has a loyal, even cult-like fan base, and the Lomographic community even offers tutorials, classes and online support to share tips and tricks. So, if you have the time or are into experimenting with photography, I’d say go for it.While the product is fun, if you just wanted a quick way to rid yourself of a box full of old negatives like I did, this might not be for you.

The Uncommon Life

#UGPundayMondays on Twitter!

January 31, 2014

Have a penchant for puns? Enter #UGPundayMonday to win every week! | UncommonGoodsIt’s not news to us that our Twitter friends love a good pun, almost as much as our social media team loves writing them. But we shouldn’t be the only ones having all the fun. Starting Monday February 4, we are passing the repunsibility to you guys. Hopefully you can come up with something better than that.

Here’s how to participate:

1. Follow us on Twitter. But you already are, so that’s set.
2. Tune in to Twitter at noon on Mondays (Eastern Time) to see what our featured This Just In product is that we want you to write about.
3. Get inspired.
4. Tweet your masterpiece with #UGPundayMonday and any other fancy hashtag you desire some time before 4:59pm EST.
5. Wait until 5pm EST when we Tweet at our favorite punners.

Three lucky Tweeters will win a $50 gift card each week!

Will we see you Monday?! Punderful!

The Uncommon Life

Instagram Challenge: HEARTS

January 30, 2014

For-Instagram-Hearts2

Here at UncommonGoods we love to celebrate all holidays, especially the ones that promote the heck out of love (and chocolate).  In honor of Valentine’s Day we decided to make our current #UGInstaFun theme HEARTS. From found heart shapes just by chance to precious cut out hearts for your sweet beau, we want to see those moments filtered, hashtagged, and shared. You can submit as many photos as you want, just as long as you hashtag #UGInstaFun, you will be immediately in the running for a $50 giftcard (and 15 awesome minutes of Facebook fame.)  Here are a few entries that has already started in on the fun.

  

 

 

The Uncommon Life

Getting to Your Intersection of Love: A 6 Step Road Map

January 23, 2014

Intersection of Love | UncommonGoods

Valentine’s Day is approaching and, as the old saying goes, love is in the air. We’re extra giddy about celebrating Saint Valentine’s holiday this year thanks to a special collection of fun new art created by our Product Development team. The Intersection of Love ™ is a way to show the world that your one-and-only has a special place in your heart.

On the other hand, Valentine’s Day can be a total bummer for those who are feeling unlucky not in love. And, since our blog team is made up of women at different points in the journey to the intersection of love, we decided to pool our experiences one night over a couple glasses of wine and share our best advice for those looking to arrive at the corner of commitment.

1. Make an itinerary for your journey. Know who you are and what you want.
Some travelers are just looking for friendship, others are looking for marriage, and some want something in between. Before hitting the road, evaluate what you really want. Look at the map of where you’ve already been to evaluate past relationships, then make a note of where you want to be, who you want to be there with you, and what you want to do to find that person.

2. Choose Your Mode of Transportation
Where will you feel comfortable meeting someone? Many people find love online these days. There’s nothing wrong with that, and although it can be scary setting up that online dating profile, once you make the decision to do it it’s a lot easier than you think!

It’s also okay to go the old-fashioned route. Get out there and attend events where you can meet people with similar interests, talk to your friends to see if they’re interested in setting you up, and don’t feel like you have to commit to the same mode of transportation for the whole ride.

3. Read the Road Signs
You’ll come across some important road signs along the way, so it’s important to be able to read those signals. Some things are easy to pick up on (your potential partner stops texting), but others are a bit more subtle. It’s impossible to tell what another person is thinking, so trust your intuition. Spending time with someone is sort of like taking driver’s ed. You’ll learn new things along the way.

4. Check Your Gas Gauge
You don’t want to run out of gas, but that can happen if you leave a lead foot on the accelerator. It’s okay to tap the brake, or even pull over for a bit if you think you’re going too fast. Keep your tank full by making conscious efforts to keep your relationship exciting. Also, take the time to really think about your relationship and if what you’re putting into it (and getting from it) is creating a mutual valuable experience.  If your tank does start to get low, it’s time to evaluate whether it’s working or if it’s just time to move on.

5. Know When to Flip on Cruise Control
So, you have a full tank of gas and you’re feeling pretty comfortable? When your relationship is in a good place, you don’t always have to stress about what’s next. When you get to this point, make time to enjoy just hanging out together (even if you don’t have big plans), get to know each other’s friends and family, and learn little things about each other you didn’t know before. Sometimes it’s fine to relax and take in the scenery.

6. Knowing When You’ve Arrived at the Intersection of Love
When you reach the intersection, you can pretty much drive with your eyes closed (though we certainly don’t recommend doing that on any actual road trip). When you’re both in the same place emotionally and have the same idea of what it means to “arrive” then it’s almost as if your GPS has announced “Destination on left.”

Disclaimer: The blog team at UncommonGoods are not relationship experts. We don’t have degrees in interpersonal psychology, and the advice in this post probably shouldn’t be taken too seriously. However, we do sincerely hope you find your way to the intersection of love!


Intersection of Love | UncommonGoods

Design

5 Tips for Writing Better Product Copy

January 16, 2014

5 Tips for writing better product copy by UncommonGoods Copywriter KateWhen I tell people I’m a copywriter, their first question is whether I’m anything like Peggy Olson and if the world of Mad Men is alive and well. I tell them that while I do love a well-made Manhattan and I can see the Chrysler Building from my desk at night, my duties are much more akin to Elaine’s in Seinfeld. I’m given unusual, intriguing products and I describe them.

They usually follow this by pointing to a glass on the table or a decorative vase and saying: describe that! It’s become a very useful party trick. My most unusual on-the-fly copy was a salvage sale typewriter that had been refashioned to sport a doofy monster face in place of his keys. They thought they’d stumped me but I fired back with some metaphor about industrial intrigue and the bygone days of print.

Writing about products, especially products with a story can be challenging. You need to show what sets it apart from other pieces like it, how it will improve the buyer’s wardrobe/décor/daily routine, and sprinkle it with just enough alliteration and pithy dialogue that the reader doesn’t abandon you halfway through.

Whether you’re trying to write about your products for your website or potential vendors, selling the piece without sounding like you’re selling it can be the biggest challenge. Every writer has their process and through many years of trial, error, and woeful puns, I’ve come up with these rules of thumb to create a focused piece of copy that sells your story:

1. Decide who you’re selling it to. You wouldn’t speak to a new parent looking for a pair of baby booties the way you would a person looking for a necklace to give their best friend or a novice cook who needs a new set of chef’s knives before their big anniversary dinner. Once you’ve decided that, you can adjust your tone—be it funny, earnest, or inspirational.

2. Figure out your lead-in. What’s going to capture the attention of your reader? Remind a new parent of the memories their child will make taking their first steps in these handmade booties, highlight the expert hand craftsmanship of the jewelry, and list off some dishes the culinary hopeful will make one day—my go-to dish is always a spicy fra diavolo, only because it’s my favorite thing ever and just referencing it brings me joy.

3. Now that you have their attention, sell it. Just stay away from any infomercial talk. This means blanket promises (“this chef’s knife set will make cooking a breeze!” or “These comfy baby booties will have your little one running to the Olympics in no time!”), and wild comparisons (“this necklace shines the like sun, if the sun were brighter and more beautiful than the Mona Lisa!”)

4. Let the product speak for itself. People love handmade products so tell its story. Describe the materials used, the process, any inspiration that moved you to create this piece. When people buy a handmade gift, it’s because they want something different and out of the ordinary. That way when they’re giving it to a loved one, they can add, “and it was handmade from recycled materials in Nevada!” or “the artist was inspired by a meteor shower!” Give them a sneak peak into your studio or artistic process—it’ll feel like they’re right there at the craft fair or artist showcase, able to touch your product and find its interesting nuances that make it special.

5. Now focus on the reader. How can they incorporate this into their lives? Will it add a fresh pop of color to their living room? Shimmer to their ensemble? Sell the benefit and then get out of there before you make a pun about how that owl statue really gives a hoot about your décor.

So there you have it. It’s not scientific but I went to writing school specifically to avoid science and math. Mission accomplished. Happy writing.