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How To Make It

Maker Resources

5 Things No One Tells You about Starting a Business

May 17, 2016

*Editor’s note: Whether you’re just starting out or have been running your small business for a while now, you’re probably no stranger to the unexpected challenges that tend to pop up from time to time. Designer, entrepreneur, and author of the book How to Create Your Own Jewelry Line, Emilie Shapiro, shares her advice for working through a few of the trickier things about running a creative business.

 

Business is the Keyword in Jewelry Business

A business without a goal is just a hobby. Owning a jewelry business is much more than making pretty things. The biggest difference between running a business and engaging in a hobby is the goal; you’re running a business to make money. More and more people are pursuing the life of entrepreneurship and becoming their own bosses. Being a designer and a creator is an amazing gift, but when you decide to become a business owner, your main goal is to make money.

There are a lot of difficult decisions and many hats that you have to wear every day, especially if you are a one woman shop. Accounting, sales, customer service, production management, shipping & handling – all things that are part of running a small business. Running a business is not for everyone. It requires a lot of persistence and ambition. As a craft business owner, you are focusing on efficiency over creativity. Making jewelry is just one small part of running a jewelry business.

As an artist, there is a tendency to make decisions based on feelings and intuition. As a successful businessperson, it is necessary to make decisions based on rational calculation. I like to strike a happy medium between the two.

Continue Reading…

Design

Maker Mentors Holiday: How to Make Your Holiday Season a Success!

September 14, 2015

Maker Mentors Holiday

Last spring we were super excited to team up with the folks at Maker Mentors to offer webinars with a few of the artists we work with here at UncommonGoods. We heard some great feedback about the online conference, so when we heard that the event is back for a one-day pre-holiday maker education extravaganza, we couldn’t wait to get on board.

Maker Mentors Holiday is September 19. The online conference will focus on helping makers make the 2015 holiday season a success and features 10 live-streamed sessions. (Including one with me, where I’ll talk about storytelling and content creation.)

Register now with the code UNCOMMONGOODS for $25 off, and don’t forget to sign up for the Maker Mentors newsletter for more from the Maker Mentors community.

Design

Maker Mentors: Advice on How to Make It

May 1, 2015

Maker Mentors | Sponsored by UncommonGoods

 

Taking the leap from making for fun to making professionally is a big step. A few pieces of good advice, positive vibes, and knowledgeable role models can go along way. Even better is a lot of great advice, an atmosphere alive with positivity and encouragement, and an active community of mentors–but it can be tricky to step away from the workbench to seek out educational opportunities, especially when starting a new business. That’s why we’re so proud to sponsor an innovative new conference that takes place entirely online!

Maker Mentors is online and everywhere May 14-16, 2015, so you can attend without buying a plane ticket, dealing with hotel reservations, or even getting out of your PJs. You can even get a $50 of discount off registration by entering the code UNCOMMONGOODS at checkout when you sign up! And, at the risk of sounding a bit like an infomercial, we’ll go ahead and say, “but that’s not all!” Because we’re really, really excited about this next part…

As part of our work with Maker Mentors we’re presenting a series of free webinars featuring our artists throughout May and June! First up is the ever entertaining and informative jewelry designer Emilie Shapiro on May 4th at 5 p.m. PST. (8 EST.)

Sign up for Emilie’s free webinar here and register for the Maker Mentors newsletter  to stay in the know as we add additional artists to this series.

 

 

 

Maker Resources

How to Make It: 5 Product Photography Tips

August 16, 2014

So, you’ve just created an awesome new product and you really want to sell it. Presentation is everything, which makes the photography of your item very important. Because we all don’t have a fully equipped studio on our hands at all times, here are some easy tips that almost anyone can master!

Light It Up

The number one most important factor is lighting. You don’t need a lot of lights; all you really need is a great sunlit window and a white fill card. A fill card is simply anything you use to reflect light, which allows you to fill with light for darker, shadowy areas in a photograph.  Fill cards are traditionally white, made of foam core or poster board, but can also be silver or gold depending on the quality of light you want to reflect.

When picking which window to use, pick one that allows diffused, soft light to shine through. What you don’t want is really harsh sunlight. If the light is too hard, it can make one part of your image too bright in comparison to the rest. What you are looking for is nice, even light.

How to Make It: Product Photography Tips

How to Make It: Product Photography Tips

Setting the Stage

The second step is creating your set. White poster board (or any large piece of white paper) and some tape is a cheap and easy way to get a clean backdrop. Find a small table and place the white background so that the window light comes from the right or the left. Allow the poster board to curve in the back, creating a sweep. Then place your fill card on one side.

How to Make It: Product Photography Tips

How to Make It: Product Photography Tips

Camera Ready

Whether you’re using a high-end camera or a simple point and shoot, the most helpful hint I can suggest is to turn off the flash. If you can’t turn it off, cover it with tape. Then, set your camera’s white balance setting to daylight—or auto if that isn’t available. If your photo shows up with a strange colorcast, you’re probably using the wrong white balance.

White balance is the general hue of your photograph.  For example, you could have a warm balance, where everything looks orange, or a cold balance where everything looks blue.  Most cameras allow you to pick which white balance you want to use.  You do this by picking the white balance that matches your light source.  Extra tip: If you are using natural light, you should pick the icon on your camera that looks like a sun.  If you are using tungsten light, you should pick the icon that looks like a light bulb.

Taking Shots

At UncommonGoods, we crop most of our photos into a square, so when you are composing, make sure you leave enough space around your product to easily crop. You can use almost any basic photo program to do this. I personally like to use Photoshop.

How to Make It: Product Photography Tips

When composing your shot, keep into account that you may not get the whole thing in focus. Your main priority is to make sure the selling feature is in focus. For example, let’s say you are shooting jewelry. If the pendant or charm has interesting detailing, make sure that’s in focus and let the chain go out. Decide which aspect you would most like the potential buyer to see, and then hone in on that.

How to Make It: Product Photography Tips

How to Make It: Product Photography Tips

While composing, use your fill card to fill in the shadows on your product. It’s usually nice to leave some shadow, as it will lend some shape, but you don’t want the shadows to go too dark.

Time to Edit

After you’ve shot the photo, use whatever photo-editing program you have (iPhoto, Photoshop, Lightroom, etc.) When you are done, save it as a high res (meaning 300 dpi) .jpg or .tiff.

In general, my editing advice is to be subtle in your treatment. Some amateur mistakes include using too much contrast, over saturating the colors or using too much sepia tones.  Subtly enhance your photos but don’t make them look unnatural, which is especially important in product photography because you don’t want to misrepresent what you are selling.

And you’re done! Have a good shoot!

Maker Resources

Videos from How To Make It: Pricing Your Designs

June 16, 2014

Videos from How To Make It: Pricing Your Designs for Retail | UncommonGoodsLast month we hosted another How To Make It design panel event at Brooklyn’s Union Hall where Seth Walter from our Purchasing Team and Jason Feinberg, the CEO & Creative Director of FCTRY, discussed the decisions you should make while pricing your designs for retail. We got a little off-topic as the guests in our audience had really great questions, but we think you might get some great advice from our answers. Check out clips from the event and the conversation it its entirety below!

How much should you pay yourself for a handmade design?

MAP (Minimum Advertised Price)

Should a wholesale price be fixed?

How to price a collection of designs.

Is scaling up always the best idea?

How does UncommonGoods find new artists?

Two common mistakes made in pricing handmade designs.

FULL VIDEO COMING SOON!