Browsing Tag

Jewelry

Maker Resources

5 Ways to Attract Retail Buyers to Your Brand

March 16, 2016

attract retail buyers

*Editor’s note: For many artists, the idea of approaching retail buyers can seem intimidating. We’ve tapped Emilie Shapiro, jewelry designer, instructor and author of the new book, How to Create Your Own Jewelry Line, to share some ideas that budding entrepreneurs can use to attract retail buyers to their brand. 

 

1. Design a Marketable Collection

Whether you are starting from scratch or have created hundreds of pieces, making a collection is very different from designing just one piece. Designing a collection is about translating one design into many different forms. For example, when creating a jewelry collection, you should be able to translate a design for a ring into a necklace, earrings and a bracelet. Every customer will gravitate toward a certain type of piece. Some customers love rings and that is all they buy while other customers want pieces that go together. Retail buyers for a wholesale account will typically want to present the full collection so there is something for everyone.

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Maker Stories

Beach Glass Beauties: Jeanne Kollecker’s Marvelous Marble Pendants

February 11, 2016

It was a magazine article that drew Jeanne Kollecker to the arts. “About five years ago, I read an article on beach glass in Lake Erie Living,” she explains. Intrigued, the Chardon, Ohio resident decided to search for some herself on the shores of Lake Erie near her house. “I started hunting and it became an addiction. I knew right away I wanted to turn it into jewelry. You can find a piece and just say, ‘Wow, this would make a great pendant, or an earring,’” she says. She took classes on silversmithing at the local community college, and kept looking for beach glass (so named when it comes from fresh water; sea glass comes from salt water). “Then,” she says, “I found my first marble.”

The beach marble, to the uninitiated, is more or less the holy grail of lakeside treasures — made all the more desirable by the many legends of the object’s origins (more on that below). “They’re such a rare find that when you find one, you do a happy dance,” says Jeanne, who manages a veterinary office by day. “The mystery of them is so much fun.”

As a proud member of The North American Sea Glass Association, she never alters the state of the marbles she finds. “I just wash them with warm soap and water.” The various colors, sizes and finishes of the baubles make each of her pieces unique. “Everything is one-of-a-kind” she says. “No one else in the world is wearing the same piece.”

She takes us through her process — and behind the mystery of the marbles.

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Design

Stefanie Wolf’s Mosaic Necklace 7 Ways

January 15, 2016

We knew that jewelry designer Stefanie Wolf’s Mosaic Necklaces are beautiful, versatile pieces, but we didn’t know that just how many ways you can wear them until yesterday, when Stefanie sent us this great video showing seven ways. (We’ll admit, it’s three more than we’d thought of, and we LOVE the new suggestions.)

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Maker Stories

Inside the Artists’ Studios: A Year of Creativity

January 8, 2016

Inside the Artists' Studios | UncommonGoods

One of the most exciting things about serving as Editor of The Goods is that there’s always a Maker Story right around the corner. I am honored to get opportunities to meet talented artists, to see what they make and how they make it, and– when I’m extra lucky– to actually step inside their creative spaces. Over the past year, I had the pleasure of visiting several artists and seeing them in action, as did a few of our blog contributors, photographers, and buyers.  

From woodworking to weaving to jewelry making and beyond, we saw so much creativity last year that we couldn’t help but give our 2015 Studio Tours one more chance to shine before heading out with cameras and notepads to capture more inspirational moments in the year to come. Here are a few hand-picked highlights from those Studio Tours, complete with a few inspirational quotes, photos that made me want to drop everything and start a new creative project on the spot, and plenty of great advice. 

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Maker Stories

This Just In-spiration: Meet Ariana Ost

December 30, 2015

Our makers never fail to motivate us, encourage our creativity, and fill us with inspiration. So, when a new design enters our assortment, we’re always excited to learn more about the people behind the product.

What gets an artist going and keeps them creating is certainly worth sharing, and every great connection starts with a simple introduction. Meet Ariana Ost, the artist behind our gorgeous new City Garden, Earth Elements, and Paris jewelry collections.

Ariana Ost | UncommonGoods

When did you know you wanted to be an artist?

I grew up in Brooklyn and have always been a dreamer. The city of Paris was, is and always will be my greatest muse. I grew up accompanying my father on business trips to France and marveled at the endless creativity and history at every turn. I studied abroad in Paris, while attending Parsons School of Design, and during that time I just knew in my heart that I would be a designer. I learned so much about expression through art, language, architecture and culture. I was so taken with French design and took in the spirit and passion around me.

I came home and knew jewelry would be my focus. Parsons didn’t offer jewelry design so to supplement I took an intensive course in London at the acclaimed Central Saint Martins and learned the technical skills to interpret my vision. I adored the Old World approach that London has and how historic the art of craftsmanship is to the British heritage. I wanted to revive European ingenuity and make it accessible to the contemporary American market.

Ariana Ost - Paris Collection | UncommonGoodsWhat was the most exciting thing about becoming a professional artist?

The moments when I first saw my designs in a chain store, being worn out on the streets, posted and styled on blogs, getting press etc. was magical. I couldn’t contain my enthusiasm, knowing that an idea I had had and executed in my own little world was out in the world market. Some of my old pieces made before the days of Pinterest are still being pinned, which amazes me that users uploaded images and found something special about my designs.

Ariana Ost | UncommonGoods

What does your typical day in the studio look like?

I come in catch up on emails, work closely with our creative director, sample makers and metal smiths. It is such a delight to have such a creative team to manage and execute my vision. I am also so lucky to have my father as my business partner; he handles all production and makes my dreams reality. We have lunch together every day and brainstorm about the business. We have been expanding into other categories and applying our jewelry approach to new avenues, I am most eager to launch my home line very shortly.

Ariana Ost | UncommonGoods

Is there a trinket, talisman, or other inspirational object you keep near? If so, what is it and what does it mean to you?

I am so privileged to be able to walk to my studio with my Maltipoo, London. He is such a dynamic character and the mascot of our workplace; he attends every meeting and handles client relations. I try and make our studio a haven and home away from home with various trinkets and symbolic items. So to create a warm and motivational ambiance we have essential oils handy for meetings and use the appropriate ones based on the topic. I have grounding blends, joyful blends, inspirational and creative blends, as well as de-stressing, calming blends. We have quartz to conduct strong energy and pyrite to bring success. I also light candles to set the mood and add a lovely aroma.

Ariana Ost - City Garden Collection | UncommonGoods

Imagine you just showed your work to a kindergartener for the first time. What do you think they would say?

I think that a kindergartener would find my pieces to be very pretty and fun. They would definitely know the items are to be worn and would try to feel glamorous. Jewelry is luckily an eye-catching category.

Ariana Ost - Earth Elements Collection | UncommonGoods

What quote or mantra keeps you motivated?

Never give up, always be the best version of yourself, and failure is never an option. I have gone through many moments of reinvention in my life. I lost my mother at the age of 25 and started my own business when I was 28, I took charge of my life and knew I had to create my own destiny.