Casey Elsass in his Brooklyn kitchen, studio photos by Rachel Orlow
A few weeks ago, I had the pleasure of visiting Casey Elsass at his workspace in the Bushwick neighborhood of Brooklyn, where Casey and his employees prepare and bottle Bees Knees Spicy Honey. The operation is located in a food preparation complex featuring local culinary favorites and well-known names like Roberta’s Pizza and McClure’s pickles, so it was clear that Casey’s popularly acclaimed (dare I say alternative?) condiment label – MixedMade – was in the right league. As Casey welcomed us to his facility, my eyes were immediately drawn to two things: 1) his awesome beard and 2) the tremendous stock of honey in the room, and the tremendously large vat that in the next few minutes that honey would accumulate in. It was a beautiful and captivating idea, a vessel of liquid gold large enough to bathe in. But I don’t think the FDA would consider that an OK thing to do.
When the time came for Casey to crack the seal on one of the massive, 60 lb buckets of honey, a sweet and mildly floral honey smell filled the air. I wondered how he holds back – what’s stopping him from sticking his face in that bucket Winnie the Pooh style? As he prepared to dump the bucket into the huge, silver tank where the contents would get infused with chili pepper goodness, he filled me in on his story: “I’ve always been a foodie – that’s why I started this – but I was actually making my own hot sauce way before we decided to do honey. MixedMade started as our experiment to see if we could launch a condiment in 30 days, but hot sauce is a really crowded market. We kept the hot, lost the sauce, and Spicy Honey was born.”
But – it was clear that Casey had acquired a new-found knowledge and appreciation of honey. He sources all of his honey from a family-owned and operated farm upstate a ways in the Hudson Valley, and he frequents the farm to help out with harvests and build hives. “We actually built 30 new beehives exclusive to the company on my last visit – we’re lucky to have such a close relationship with them.”
Read on to learn more about the process behind Spicy Honey – from the hive to your home – Casey’s worst honey-related accident of all time, and what’s next for MixedMade.