As a B Corp certified company, UncommonGoods is excited about sustainability. That means more to us than just being “green” – we strive to offer products that reflect the environmental and social best-interests of everyone. So, when our makers are as concerned with sustainability as we are, we’re always excited to learn more about their process and the positive impact they’re having on the world.
While many of our makers rely on sustainable practices at one point or another in their process, we’re especially excited about those who place the wider world at the forefront of their craft – those who are making an uncommon impact. Meet the owners of Nestled Pines Woodworking, Amie and Matt Van Susteren — who make Maple (and Cherry) Wood Personalized Snowflake Ornaments — and see the ways that they’re helping preserve forests.
Living in Lone Rock, Wisconsin — about an hour west of Madison — is inspiration enough to make sustainable art, Amie tells us. “We’re on the Wisconsin River nestled in a valley. There are coyotes wandering through the backyard. It’s everything idyllic you can imagine about Wisconsin,” she says. “It’s beautiful, and there are so many resources here to be inspired by and pull from.”
Seven years ago, the couple decided they wanted to change their lives and embark on a creative endeavor together — but they wanted to make sure any eco footprint from their business would be small. “That part was a no-brainer,” says Amie. “I can’t even imagine not moving forward under this philosophy.” Next, the painter and her hardwood-floor-making husband looked around to see what was at their disposal. “You’re sustainable by using what you have,” she explains. “That’s our motto.”
Forests are plentiful in their area, so it’s not a surprise that, as Amie says, “the wood came first.” Establishing their source material helped them see the laser wood cutter they’d recently acquired in a different light. “It was, ‘Well, we have this and we have this — what can we do with it?’” The answer: intricate wooden ornaments. “There’s a market for crafts in the U.S. and holiday ornaments always feel special,” says Amie. “There’s that sensation you have when you pull your ornaments out every year and they’re new all over again. We want our customers to get as much joy out of the product as we get out of making the work.”